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INSIDE
this issue
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Simplify Your CRM
How to Recognize Top Performers
Why Wooing Customers Is Important
CRM Software That Helps You Handle Accounts
Cheesy Ham and Potato Breakfast Casserole
The 1 Surefire Way to Sabotage Company Culture
The 1 Surefire Way
TO SABOTAGE COMPANY CULTURE
Succeeding in business is hard. The frustrating part is, no matter how financially savvy you are, company culture is a completely different realm of business to master. And yet, getting company culture right can make a huge difference to your bottom line. According to a Columbia University study, a company with a rich company culture will see a job turnover rate of just 13.9 percent, whereas the turnover rate in companies with poor culture is 48.4 percent! So, realizing that employee satisfaction leads to greater productivity and lower turnover, how do you find that key balance between fun and professional, productive and creative, collaborative and competitive? While company culture will always take some fine-tuning, there’s one company culture killer to avoid like the plague: hiring the wrong employee.
This isn’t to say that every new hire will fit in perfectly in every possible way, but hiring with company culture in mind will help you avoid a toxic work environment and the very expensive cost of replacing employees who weren’t ever going to fit in from the beginning. It will also prevent you from having a team of unhappy employees who are disengaged from their work and spread negativity. The bottom line for boosting your bottom line? Be cognizant about hiring for company culture, and keep tabs on current employees who are starting to run afoul of the culture you’re promoting. With strong attention to this one key aspect of your business, the rewards will be great indeed.
Now, there’s no question that interviewing prospective employees is time-consuming and a distraction from the work you’d really rather be doing. With that said, however, too many business owners hire the first person they interview who seems to have the skills needed to do the job. You’ll see the problem with this approach when the skilled new employee starts complaining, ignoring company policies, and damaging company morale. What happened? You didn’t consider how they’d fit in with company culture as part of the hiring process! A mismatch between employee and culture can lead to all kinds of conflict: a gossiper in a gossip-free zone, a cutthroat go- getter in a group of friendly collaborators, or an introvert who always keeps to themselves in a close group of coworkers who love to spend time together outside of work.
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