FTA/FFTA Announces Pareso Accepts New Role As President
Board Converting NEWS INTERNET DIRECTORY
FTA, the Flexographic Technical Association, and FFTA, the Foundation of Flexographic Technical Association, has announced Brad Pareso, interim president, as the Associ- ation’s new president, effective August 7, 2023. As president, Pareso will continue to lead FTA’s day- to-day operations, manage its various business units, and
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establish short- and long-term strate- gic plans that enable the Association to evolve to meet its membership’s needs, responsibilities he took on he took on as interim president follow- ing the departure of former president, Robb Frimming, earlier this year.
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Pareso
“We are very excited that Brad has accepted this pres- tigious presidential role at FTA. His knowledge of the func- tionality on a day-to-day basis and history filling different roles inside the Association have provided him the knowl- edge to step into the president’s role,” said FTA Board of Directors Chair Jennye Scott of Berry Global and FFTA Board of Trustees Chair Laura Wright of CSW Inc. “We look forward to Brad supporting the staff and our members as he continues to fulfill the mission of the FTA.” Pareso has proven his ability to lead the Association and its staff over the past several months with the Boards voting unanimously to offer him the position on a perma- nent basis. This decision was supported by members of the staff who recognize his ability to communicate, lead a productive team, and bring new efficiencies and cost sav- ings to FTA. Pareso has comprehensive knowledge of the organization and is committed to its ongoing health as well as the improvement of its service to its membership. “My first decade at FTA has been a life-changing expe- rience. I am both humbled and incredibly excited to cap it off by taking on the role of the Association’s president,” Pareso said. “Working with our excellent staff and aided by the assistance of our Boards and countless volunteers, I look forward to growing FTA’s reputation as the greatest technical association for the package printing industry.” Pareso joined the FTA in 2013 as managing editor of FLEXO Magazine. In 2017, he was promoted to the role of content manager and digital strategist, expanding his re- sponsibilities tied to content creation and assuming over- sight of FTA’s website and digital properties. In 2019, he added the Association’s marketing to his scope with his promotion to director of content and digital strategy. And in 2020, he was elevated to vice president, working along- side then-FTA President Mark Cisternino to lead the Asso- ciation’s daily operations and guide its long-term strategy. Pareso has degrees in journalism and economics, as well as a minor in business administration, from Pennsyl- vania State University. He is an award-winning author and editor and has performed twice at Carnegie Hall as part of a New York City-wide orchestra.
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September 18, 2023
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