Senior Director 5 Lynda Sohal The Power of Momentum
F or North American Senior Director 5 Lynda Sohal, her Melaleuca business came with a countdown clock. In just four years, she would qualify for early retirement from her law enforcement career. But first she needed to get her finances in order. “Working in law enforcement is a very stressful job,” Lynda says. “For my own sanity, I need to retire in four years. I need to go while I still have my health. Before Melaleuca, I couldn’t afford to retire because I had a big, beautiful house and a matching big, beautiful mortgage. And that was not going to go away in four years so I could retire. So I was looking for a Plan B.” She turned to her longtime friends North American National Directors Frank and Maria Mosca for advice. They told her about Melaleuca and got her started building a business that could change her future. Despite working 12-hour shifts and spending her days off in court, Lynda was able to aggressively build her business and earn over US$34,000 in just 119 days. Her secret: the power of momentum. “Their advice to me from the beginning was be coachable and hit the ground running hard and fast,” Lynda says. Accelerated Growth with the In-Home Presentation Lynda did two in-home presentations in her first month with Melaleuca, enrolling sixteen customers, and finding four business builders to partner up with. “Maria and I coached those Marketing Executives to do the same thing: hit the ground running hard and fast,” Lynda says. “They all booked two to three in-homes in their first month. From each of those in-homes, my new partners each found new business builders to work with. From there, we just duplicated the same process. It was the power of in-homes and it was the power of duplicating exactly what I was doing. It was also multiple in-home presentations in the first month. I’m a shift worker, and in-home presentations are the greatest return for my time investment. You get a room full of 8, 10, or 12 potential customers hearing the message all at once, and then you get multiple enrolments.”
Make Sure to Over-Invite Lynda coaches all her new business builders to make sure they over-invite when planning for an in-home. “I coach everybody on my team that if you want 8–10 customers, you need to have about 15 guests,” Lynda says. “About one-third of those you invite will say ‘yes.’ Then you’re still going to have last minute cancellations on that day. So if we want 8–10 customers, you need to call about 45 people.” Invite Guests over the Phone or in Person When inviting friends to attend an in-home presentation, it’s critical you do it either in-person or over the phone. You can use email or Facebook invites to follow up, but only after the initial phone call or face-to-face meeting. “We live in such an electronic society that we rarely call each other anymore,” Lynda says. “When you call and invite guests, they hear the excitement in your voice. It makes the invite feel more genuine because and it says ‘you are worthy of a phone call.’ Your guests will feel they are important because you took the time to call and invite them.” When inviting guests, make sure to identify a need or reason you think Melaleuca will benefit them. “Make it very personal,” Lynda says. “For example, ‘I thought of you because I know you have young kids. And I recently detoxified my home of harsh chemicals, and I’ve noticed a big difference in my child’s allergies.’ Or, ‘I thought of you because you workout a lot, and I’ve shaved two and a half minutes off of my 10K run using the Access Bars.’ When you give a specific need or reason, it comes across more genuine.”
Focus on the Products At her in-home presentations, Lynda spends a lot of time on the products. She sometimes hands out paper for guests to take notes on different products, and has them sample some of her favourites. “We sample the Access Bar , the Omega-3 Twist, Sustain Sport , and I pass around a Renew lotion for everyone to try as well,” Lynda says. As a result of her product-focused presentations, Lynda has a lot of new customers purchase a Home Conversion or Value Pack . It’s one of the things that helped her reach Senior Director so quickly. When introducing the Home Conversion Pack to new customers, Lynda likes to emphasise the significant savings these packs offer. “I tell guests, ‘Melaleuca wants our brand new customers to be exposed to as many products as possible at the best possible price, so they’ve come up with a really awesome Home Conversion Pack that lets you convert your home to Melaleuca products,’” Lynda says. She explains how the Home Conversion Pack is deeply discounted (30% off!), plus it includes the Peak Performance Pack . She emphasises that this is because Melaleuca wants everyone to try the Peak Performance Pack . “I tell them, we want everyone on the vitamins, because you’re going to notice a huge difference in your health,” Lynda says. In just three months, Lynda had advanced to Senior Director. In seven months, she’d advanced to Senior Director 5. Just one year after enrolling, Lynda has paid off all her consumer debt and is now funneling all her Melaleuca income into paying off her mortgage so she can retire in four years mortgage and debt free! “Melaleuca has given me a bright future,” Lynda says. “I have my forever plan that’s going to give me the freedom to live debt free. And I know that I have a very sustainable income from Melaleuca.”
† Results vary. For typical results, please consult the Annual Income Statistics in the Building Your Melaleuca Business booklet.
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NOVEMBER/DECEMBER 2016 | MELALEUCA.COM
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