AT THE HELM
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ased in New York City and the Hamptons, Sofia Crokos Events & Lifestyle agency has been creating
her signature Mediterranean-style experiences for private, high-end clients since its launch in 1998. “I love anything on the water or near the water. Water to me is so serene and gorgeous,” Sofia explains regarding her penchant for coastal elegance. Although born and raised in Brooklyn, New York her family’s origins are rooted in Evia and the Peloponnese Islands In southern Greece. It’s this connection to her birthright that has inspired her work that’s led to features in fashion magazines like Harpers Bazaar and Vogue. Sofia combines her New York business sense and Greek heritage to curate one-of-a-kind experiences for each private client, with high regard for their individual tastes and privacy. It’s a skillset nearly 25 years in the making. Sofia has produced coastal events around the world—from the Hamptons and the tropical regions of Florida to Nevis, Mexico, and Puerto Rico. She’s thrown fêtes in Paris and the French Riviera, Istanbul and returned to her Greek cultural roots in Mykonos, Santorini and around the Aegean Sea. “There’s something very tranquil about the water for many people. Even when it’s on the rougher side, it has a special energy that comes out of it.” The creative process begins with a blank slate; a white canvas gradually fashioned through the various layers of production. “It starts with music. Color comes through the food and the surround- ings….and textures are very “Our clients come to us primarily because we love to travel whether it’s on the West Coast or somewhere in New York, clients want a destination feel.”
74 • AFLOAT USA Hamptons September 2022
AFLOAT USA Hamptons September 2022 • 75
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