AT THE HELM
important.” Bougainvillea flowers, blues, and classic lines are some signature touches added to a nautical-styled event. Each experience represents a special moment for her, as well as her clients, conveyed in every detail. It’s an opportunity to tell a client’s story through the five senses, one they hope will be revisited again and again—through memories, photographs, and video. Her most unique event on the water was a seven-figure wedding production near the beach in East Hampton that featured a black tent instead of an archetypal white tent. “We brought the outside inside.” When it comes to event produc- tion it is always best to expect the unexpected. But Sofia Crokos Events & Lifestyle’s years of experience are unparalleled with their resources,
created over decades, that make the ability to adapt, for them, business-as-usual. Sofia recalled an August wedding she engineered in Santorini, a time that’s typically chaotic to produce events in the area. A month and a half prior to the wedding date, the original venue couldn’t provide the final permits and the agency was forced to re-evaluate the situation. Sofia and her team acted quickly to find a change of venue, and through their network, they were able to transition all of the plans to a stunning villa on the island. Envision long tables overlooking the Calderas of Santorini. A common thread between Sofia’s New York City and Hamptons’ clients is they both yearn for a journey with tented events, even if those journeys don’t necessarily require a passport. Responding to their request, a sense of travel in the mind is created for clients, even if they cannot take flight physically. “They come to us primarily because we love to travel,” Sofia explained. Whether it’s on the West Coast or somewhere in New York, clients want a destination feel. “The Hamptons is a destination, whether they grew up here or came on a trip.” Sofia prides herself on going a step beyond the quintessential New York productions. Each of her events cre- ates a setting that transports guests to another location or different era, as if they have stepped into a scene from Mamma Mia or Zorba the Greek. While Sofia hasn’t brought her talents out to sea yet, she reveals
“It would be thrilling to host an event on a boat. I’d love that opportunity. I see something very chic and elevated, but also tasteful and understated.”
76 • AFLOAT USA Hamptons September 2022
AFLOAT USA Hamptons September 2022 • 77
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