CWU: S TUDENT & P ARENT S URVEY
6 > The parents who saw CWU as a fit for their student ranked the programs first, followed by the location, the campus and by the word of family and friends ♦ Students who would not consider CWU were more likely to describeit as a back-up school that is not highly regarded, easy rather than challenging, and isolated geographically. > The parents tended to mirror these impressions ♦ For both students and parents disinclined toward CWU, theinformation they would most want is about academic programs and majors. ♦ The main reasons student gave for bypassing CWU was that the did not know (enough) about it (52%) and its location (52%) > Followed by its reputation (34%) and its lack of programs they want (32%) > Parents who said it was not a fit for their student volunteered the same reasons.
JUNE 2014
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