CWU: S TUDENT & P ARENT S URVEY
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STATE SCHOOLS ♦ The University of Washington was rated as the best “fit” for theirhigh school children by parents taking the survey > More than 1 in 4 said UW was an “excellent fit” for their student and 3 in 4 said it was at least “acceptable.” ♦ CWU ranked 4 th with 8% calling it a “excellent fit” and nearly half saying it was at least “acceptable” > Nearly 1 in 3 said CWU was a “poor fit” for their student > Asked to choose between 15 pairs of opposite attributes (e.g., “comfortable” vs. “uncomfortable”), the plurality of students picked “balanced” on 13 of the pairs > A plurality of parents chose “balanced” on 11 of the 15 pairs ♦ 1 in 3 parents (31%) could think of no word or phrase to describeCWU > By comparison 32% cold not describe WWU, 39% could not describe EWU, and 41% could not describe TESC > Those who had an impression were more positive than negative ♦ The most prevalent image of CWU, among both students andparents, was that it is a “back- up school” > It is seen as “warm and friendly,” and “relaxed” but not highly regarded > The location is a plus for some and a negative for more ♦ About half of students would consider applying to CWU, including 1 in4 who already have or intend to, and 1 in 4 who “could see themselves going there” > A similar proportion of parents said that CWU was a “Excellent” or “Good” fit for their child (2 in 10) or “acceptable” (3 in 10). ♦ Most likely to apply were those with relatively lower grades, lower income and students from smaller schools > Most likely to say they would "not consider” CWU were students from households with incomes over $100,000, with GPAs over 3.5 and whose parents had gone to college. ♦ Students inclined to apply to CWU described it as welcoming, friendly and comfortable, with an attractive campus in a good location and focused on teaching. > They were attracted by its location, good programs, attractive campus and atmosphere – in that order CENTRAL WASHINGTON UNIVERSITY ♦ CWU does not have a strong, defining reputation
JUNE 2014
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