CWU: S TUDENT & P ARENT S URVEY
17
PARENTS: Campus Visits Also Top Information Source
11.82
Campus Visits
9.38 9.29
Web Site
8.81 8.76
Recruiters Alumni Experience Publications
8.22
7.86 7.76
6.81
Family +… Email Videos
5.72
5.24
4.38
Social Media
3.75
2.17
Q11 Where do you get useful information about a college? In this set we will show you several lists of places to get information. In each list, indicate which source of information is the Most Useful to you and which is the Least Useful, when it comes to learning about a college. These sources were ranked using Maximum Differential Scaling, which presented 12 rotated sets of 4 sources and asked respondents to indicate the Most and Least useful source in each set. Each source appeared in at least 3 sets. Each source is thus rated against every other source, not one at a time Individual source scores are calculated for each respondent. The average score is displayed here. The scores, which sum to 100, indicate the utility of each source relative to the other sources.
1. Visits to Campus.......................................... 11.82 2. Contact with Current Students ..................... 9.38 3. College Web Site ........................................... 9.29 4. Contact with Faculty from the College ......... 8.81 5. Visits by College Admissions Staff................. 8.76 6. Contact with Graduates of the College......... 8.22 7. Personal Experience.................................... 7.86 8. College Publications (catalogs, brochures) 7.76 9. Email from College ........................................ 5.72 10. College Videos............................................... 5.24 11. Contact with Employers ................................ 4.38 12. Social Media .................................................. 3.75 13. Newspapers................................................. 2.17
JUNE 2014
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