CWU: S TUDENT & P ARENT S URVEY
16
STUDENTS: Campus Visits Top Information Source
16.26
Campus Visit Faculty Current Students Web Site Visits to HS Alumni
11.94 11.94 11.74 11.44
10.20
8.68
6.74
Videos Email Social Media
6.36
4.68
Q12 Where do you get useful information about a college? In this set we will show you several lists of places to get information. In each list, indicate which source of information is the Most Useful to you and which is the Least Useful, when it comes to learning about a college. These sources were ranked using Maximum Differential Scaling, which presented 12 rotated sets of 4 sources and asked respondents to indicate the Most and Least useful source in each set. Each source appeared in at least 3 sets. Each source is thus rated against every other source, not one at a time. Individual source scores are calculated for each respondent. The average score is displayed here. The scores, which sum to 100, indicate the utility of each source relative to the other sources.
1. Visits to Campus ................................................... 16.26 2. Contact with Faculty from the College ................. 11.94 3. Contact with Current Students ............................. 11.94 4. College Web Site ................................................... 11.74 5. Visits by College Admissions Staff ........................ 11.44 6. Contact with Graduates of the College ................ 10.20 7. College Publications (catalogs, brochures, etc.) . 8.68 8. College Videos ........................................................ 6.74 9. Email from College.................................................. 6.36 10. Social Media............................................................ 4.68
JUNE 2014
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