• CWU has established a visible presence at regional cultural events such as Cinco de Mayo and the State Fair in Yakima. • The university has produced English and Spanish-language “You Belong Here” videos scheduled to air on Univision and regional television outlets. Strengths A primary strength is the language of inclusivity within CWU’s vision statement. It provides a focus for attracting faculty, staff, and students committed to a diverse culture and environment. Central Washington University (CWU) is a dynamic, creative and inclusive environment that promotes engaged learning and scholarship. It is distinguished regionally for the rigor of its curriculum and scholarship, for the excellence of its pedagogy, for the vibrancy of its co- curricular and residential experiences, for its commitment to providing access to higher education, and for its efforts to advance the social and economic health of the region. It is typified by an entrepreneurial spirit that establishes it as a national leader in higher education. It has a strong commitment to engaged learning and scholarship, internationalism, sustainability, inclusiveness and life-long learning. The University of New Hampshire (UNH) shifted its diversity effort to incorporate inclusive excellence . UNH promotes student organizations that foster diversity and cultural experiences. In doing so, UNH strives to create culturally relevant marketing and communication strategies. Another key strength at CWU is the coordinated unit with skilled Public Affairs staff possessing a broad range of expertise in the use of marketing channels, including radio, print, social media, video, television, web, public engagement, graphics, and photography. Additionally, CWU employs communications staff throughout the university in Athletics, Student Success, Advancement, Public Affairs, and the colleges. Through the coordinated unit, CWU currently delivers direct marketing to the Latinx community via well-established relationships with regional and statewide news outlets. CWU has ascertained media platforms and an internal communication pipeline through Central Today . Staff and faculty connect with Ellensburg and Yakima communities by serving on city and community boards, civic organizations, and commissions. Challenges A critical challenge is the absence of any reference to diversity within the mission statement for CWU. The mission of Central Washington University is to prepare students for enlightened, responsible and productive lives; to produce research, scholarship, and creative expression in the public interest; and to serve as a resource to the region and the state through effective stewardship of university resources. Another challenge rests on CWU’s ability to define, understand, and reach the Latinx student market, as well as understand their families. Population pockets exist within the Seattle area and central Washington. These populations require different communication strategies. This will require
CWU HSI Initiative 7.12.18
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