an understanding of the relationships within the Latinx community as well as identifying university employees and partners who have established relationships within these communities. The university must design and deliver external messaging to reach prospective Latinx students and faculty. To make this happen, CWU needs bilingual staff with a background in communication. CWU should avoid creating the appearance of winners and losers, of beneficiaries and marginalized units, of replacing or taking away something valued within the current university context. Additionally, the university must capture voice in a manner that enables appropriate and timely responses that meet the needs of diverse students and families. Recommendations • Build multi-language website with ability to switch to Spanish at the click of an icon that is easily searchable. • Research targeted Latinx population(s) and then design and implement a university-wide marketing plan to reach prospective Latinx students, families and communities. Requires increase investment in advertising. • Design and implement a communication plan to enable current/prospective students, faculty and staff, Latinx and non-Latinx, as well as the Board of Trustees, advisory boards, alumni, donors, and the community to understand HSI identity. (see Appendix J for examples) • Train and recruit bilingual Latinx journalism students for PA positions while identifying and restructuring communication/outreach staff university-wide. • Build partnerships with Latinx employers, Hispanic professional associations, and community- based organizations; increase presence at existing Latinx events. • Engage campus, community, and partners by creating a yearlong celebration of “eHSI” (emerging HSI) status with “100 eHSI events” initiative with a wide range of branded activities across the university. Celebrate with a separate large community event once HSI designation is met. • Establish linkages with HSI partner institutions to create opportunities for interaction among students, faculty, staff and administrators. • Build working relationships with key community colleges to create a pipeline from associate to graduate degrees. This would include an YVC-CWU transfer workgroup, among others. • Engage university employees and alumni in developing relationships with Latinx-focused committees within their professional organizations. • Identify opportunities for grants in humanities, sciences and other areas. Make the most of ESCALA and existing Title V resources available through partnerships. Fully leverage partnerships in an effort to collaborate on grants and other external funding opportunities. Resources
Recommended action
Expense
Estimated costs
1. Design multi-language searchable website
Website Development Firm Time & Effort Consulting Firm or Professor/Grad Student
$300-400K
2. Research targeted Latinx population(s)
$60K-$150K
CWU HSI Initiative 7.12.18
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