Recommended action
Expense
Estimated costs
2a. Create university-wide marketing plan
Time & Effort
2b. Increase Latinx paid advertising
Digital Advertising, Radio, TV, Billboards, Magazines
$75,000/year
2c. Increase presence at Latinx community events
Sponsorships/Booths
$30,000/year
3. Hire bilingual Latinx communication staff 3a. Identify, restructure
Salary & Benefits
$73,000/year (per employee)
Time & Effort
TBD
communication/outreach staff university-wide 4. Year-long “eHSI” celebration
Marketing Materials Food, Event Funding, Time & Effort Time & Effort, Food, Swag, Entertainment, Advertising
$150,000
4a. HSI designation celebration
$25,000-$30,000
CWU HSI Initiative 7.12.18
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