Central Washington University Board of Trustees July 26, 2018
EXECUTIVE SUMMARY – Discussion session: Understanding Strategic Enrollment Management On the afternoon of the first day of the board retreat, the president will lead a discussion that centers on strategic enrollment planning. Few institutions have undertaken a comprehensive and integrated approach to institutional planning. Strategic enrollment management is more than a recruitment plan. Of course, the plan helps an institution achieve and maintain the optimum recruitment, retention, and graduation rates of students. However, CWU intends the plan to be much more far-reaching. According to the research and planning consulting firm, Ruffalo Noel Levitz, strategic enrollment management also fosters long-term fiscal health by: • Providing realistic, quantifiable goals for student recruitment, student success, and the market position of CWU; • Delivering clearly defined, cost-effective results by using a return-on-investment and action-item approach; • Aligning mission and CWU’s current state with the changing market environment. For this discussion, your board packet includes background information on recruiting first-year students and transfer students, financial aid and retention strategies, and a summary of changing student demographics, including a full report and analysis of the requirements and implications of becoming an Hispanic Serving Institution.
Submitted:
Approved for submittal:
James. L. Gaudino President
Linda Schactler Secretary to the Board
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