TABLE OF CONTENTS
A LETTER FROM THE PRESIDENT................................................................................................. 2 INTRODUCTION TO STRATEGIC ENROLLMENT PLANNING .................................................... 4 THE UNDERLYING ASSUMPTIONS .............................................................................................. 5 STRATEGIC ENROLLMENT PLAN ORGANIZATIONAL STRUCTURE .......................................... 6 UNIVERSITY OVERVIEW .............................................................................................................. 8 INSTITUTIONAL MISSION, VISION, CORE VALUES, AND CORE THEMES ................................ 9 ENROLLMENT GOALS, STRATEGIES AND TACTICS................................................................ 11 U.S. ENROLLMENT PROFILE ...................................................................................................... 21 WASHINGTON AND CWU ENROLLMENT PROFILES .............................................................. 24 SWOT ANALYSIS........................................................................................................................ 29 MARKET ANALYSIS .................................................................................................................... 31 WHAT’S NEXT............................................................................................................................. 33 KEY PERFORMANCE INDICATORS .......................................................................................... 33 APPENDIX X: DEFINITION OF TERMS ....................................................................................... 34 APPENDIX X: HOW AMERICA PAYS FOR COLLEGE ............................................................. 36 APPENDIX X: ONLINE AND CENTERS ENROLLMENT TRENDS ............................................... 39 APPENDIX X: ELWAY RESEARCH MARKET STUDY .................................................................. 41
7/18/2018 WORKING DOCUMENT Page 3
Made with FlippingBook - professional solution for displaying marketing and sales documents online