SWOT ANALYSIS
A SWOT analysis of the university provides a realistic lens through which to view the SE Plan goals and strategies. Strengths Existing characteristics – physical, human, and financial – that clearly contribute to institutional success and the achievement of enrollment goals o Comprehensive programmatic o ff erings o A ff ordability o Small class size o Welcoming “vibe” o Nationally accredited programs o High participation in undergraduate research/scholarship o Campus security
o Four year degree planning o Study abroad opportunities o Library resources
Weaknesses Existing characteristics – both internal and external – that detract from institutional success and the achievement of enrollment goals o Student academic profile/preparedness o Small foundation
o Faculty/sta ff salaries o Growth challenges
o Program capacities o On-campus housing shortage
o Retention/completion/timely graduation o Course o ff erings/times/lack of coordination o Credit hours enrolled by students each quarter o Challenge to support innovation and stay apace of ever changing technology
Opportunities Internal and external factors that have the potential to be developed into strengths
o Growth in programs (health sciences, aviation, etc.) o Growth in Online, Centers and international students o Extended site/graduate/online program expansion o Grow honors program o External funding - giving/foundations/government o Serve a growing Hispanic/LatinX population o Student engagement o Retention focus o E ffi ciencies/collaboration o Applied learning opportunities
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