o Service learning o Undergraduate research o Study abroad
o Internships o Leadership o Distinctiveness/brand/marketing/communications o Promoting smart choices by students
Threats Internal or external conditions that are obstacles to institutional success and achievement of enrollment goals
o State funding cuts/decreases o Unfunded mandates by state o Diminished student financial aid at the national level o Competition for students from other colleges/universities/for-profit o Online/brokered/pre-packaged programs o Lack of diverse labor pool for replacing retirement age faculty, staff and administrators o Public perception of higher education: heightened/negative o Student attitudes toward college o The commoditization of higher education o Consumerism mentality of parents and students o Entitlement culture o Accreditation agency/professional association requirements o Dynamic change/movements in the landscape of higher education o Increase of for-profit institutions o Changing role of regional state institutions o Politics of higher education (state/national levels)
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