MARKET ANALYSIS
CWU Competitors CWU competitors for new students are other two- and four-year colleges within the state. The following table shows which college a student attended if they chose not to attend CWU after being admitted. Nearly 40% of non-attenders chose one of three schools: University Of Washington-Seattle, Washington State University, and Western Washington University.
School Name
School Type Public/Private STATE Percentage of Students
UNIVERSITY OF WASHINGTON - SEATTLE WASHINGTON STATE UNIVERSITY WESTERN WASHINGTON UNIVERSITY EASTERN WASHINGTON UNIVERSITY
4 Public 4 Public 4 Public 4 Public 2 Public 4 Private 4 Public 4 Public 2 Public 4 Public 4 Public 4 Public
WA WA WA WA WA WA WA WA WA
13.65% 13.63% 12.67% 5.29% 2.12% 1.97% 1.41% 1.41% 1.22% 1.17% 1.04% 1.01%
PIERCE COLLEGE
PACIFIC LUTHERAN UNIVERSITY
HIGHLINE COLLEGE BELLEVUE COLLEGE
EVERETT COMMUNITY COLLEGE
BOISE STATE UNIVERSITY
ID
GREEN RIVER COMMUNITY COLLEGE
WA
UNIVERSITY OF IDAHO
ID
Source: National Student Data Clearinghouse The percentage of CWU-admitted students who go out of state is small – less than 3%.
In 2014 Elway Research conducted a survey of college-bound high school students in the state and their parents. The complete document is included as Appendix X; key findings from “Awareness & Opinions of CWU Among College-bound High School Students And Parents in Washington State” appear here: Student Awareness/Opinions Parent Awareness/Opinions
CWU does not have a strong, defining reputation. Asked to choose between 15 pairs of opposite attributes (e.g., “comfortable” vs. “uncomfortable”), the plurality of students picked “balanced” on 13 of the pairs
A plurality of parents chose “balanced” on 11 of the 15 pairs
7/18/2018 WORKING DOCUMENT Page 31
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