Reasons for Enrolling in Current School Research conducted by the Sallie Mae Bank revealed the top three reasons American parents and their children choose the school that the students attend are: 1. Academic program related to desired major at 31% 2. Choice (social, activities, sports, religion, family legacy, etc.) at 31% 3. Annual cost before financial aid at 17%. Reasons for Transferring to a Different School Parents and students self-report the most influential reason for transferring to a different college is based on the cost and expense of the schooling. Source: Sallie Mae "How America Pays for College" 2016
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