OPERATIONS: NETWORKING
The Art of Networking: A Realtor’s Advantage NETWORKING IS IMPORTANT TO GROWING YOUR BUSINESS, BUT NOT FOR THE REASON YOU MIGHT THINK. NEIL TIMMINS
Your business is suffering because you don’t do this right: Network.
strategic, and it can be uncomfortable. Still, networking is a lot more important than you might think. WHY IS NETWORKING IMPORTANT TO YOUR BUSINESS? This may seem like an obvious question, but the answer is not what you might expect. Yes, networking is critical to your business for lead generation, business development, industry connections,
and all those other reasons we generally think of as the fruit of networking.
The word may conjure up icky memories of stilted conversations about the weather or “Can you picture how that would help you (fill in the blank)?’’ Or even worse, awkward posts on social media or cold messages to a friend-of-a-friend of your neighbor's third cousin to get lead flow.
It’s time to flip the script.
Networking is one of the best ways to expand your thinking. Your goals. Your vision. It’s about breaking out of your comfort zone. Getting you to expand your horizons. It’s so easy to get bogged down in the day-to-day of listing appointments, texts, basketball tournaments, and never-ending emails. Do you ever just pause and ask yourself: What am I doing with my time? Is this how
Here’s the good news: None of that is networking.
Legitimate (and successful) networking does take work, however. You must be
50 | think realty magazine :: march – april 2024
Made with FlippingBook Online newsletter