OPERATIONS: MARKETING “EXPERTS”
Be Wary of Experts
AVOID MARKETERS WHO MAKE FALSE PROMISES; INSTEAD LOOK FOR PROFESSIONALS WHO OFFER HONEST EXPECTATIONS ABOUT YOUR MARKETING STRATEGY. SKYLER WILSON
I n the fast-paced world of real estate and marketing, the term ”expert” is thrown around like confetti at a celebration. We’re inundated with self-proclaimed gurus who promise to unravel the secrets of success in the digital realm. But the truth is, the landscape of social media and marketing is an ever-shifting maze, and those who claim to have all the answers might just be leading you astray. Consider social media platforms like Instagram, where even the platform itself refrains from divulging the intricacies of its algorithm. If the very architects of these platforms remain tight-lipped, it raises a
pertinent question: How can someone who merely uses these platforms claim to be an expert in deciphering their algorithms? This skepticism extends beyond social media platforms to encompass the broader realms of marketing strategy. Anyone guaranteeing unprecedented results might be setting you up for disappointment. In the unpredictable world of marketing, where trends shift like sand dunes in the wind, a one-size-fits-all approach is a red flag. Success stories should be viewed with a discerning eye, as they may not be replicable in every context.
murky waters of marketing without falling prey to self-proclaimed gurus? Here are a few things to consider.
SET REALISTIC EXPECTATIONS
The key lies in seeking professionals who embrace honesty and transparency. It’s essential to recognize that marketing is not a guaranteed formula but an ongoing experiment. Those who acknowledge the experimental nature of marketing in an ever-evolving landscape are more likely to provide you with realistic expectations.
So, how does one navigate these
The willingness to adapt, iterate, and learn
54 | think realty magazine :: march – april 2024
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