from both successes and failures is what sets apart a seasoned professional from a mere pretender. Real estate professionals should align themselves with individuals who acknowledge the uncertainty of the marketing journey and commit to navigating it together until tangible results emerge. As you embark on the quest for marketing guidance, remember that authenticity is the cornerstone of success. Those who promise quick fixes and fail to acknowledge the trial- and-error nature of marketing are likely to lead you down a path of disillusionment.
outshine a barrage of hastily implemented tactics. Professionals who advocate for a thoughtful, strategic approach are the ones worth investing time and resources in.
present meticulously crafted strategies, complete with embellished numbers and guaranteed results. In this arena, confidence can indeed be alluring, but it’s essential to recognize that it might be a thin veil masking potential foolhardiness. The adage “knowledge is power” will always be true. Instead of blindly following the path paved by self-proclaimed gurus, seek out professionals who embrace the uncertainties, value honesty, and are committed to guiding you through the evolving landscape of real estate marketing. In doing so, you’ll not only avoid the pitfalls of false promises but also position yourself for sustained success in the ever-changing world of real estate. •
APPRECIATE HONEST COMMUNICATION
In the realm of real estate marketing, honesty is a double-edged sword. Although it serves as a beacon of transparency, it can, paradoxically, be perceived as a weakness. In an industry where boldness and unwavering confidence often take center stage, admitting uncertainty might seem like a vulnerability. When a professional marketer truthfully conveys to a client that the success of a marketing strategy is not guaranteed and outcomes are subject to experimentation, that honest dialog can be viewed as a chink in the armor. It is in stark contrast to the bravado exhibited by some who confidently
SET AN EXPECTATION OF QUALITY
Quality should always trump quantity when it comes to marketing advice. Just as in real estate, where a well-constructed property holds more value than multiple hastily built structures, a well-thought-out marketing strategy will
SKYLER WILSON
Skyler Wilson is an entrepreneur obsessed with video production and marketing. It started with making YouTube videos in middle school, then interning at a marketing firm and church, mastering editing and live production. Wilson founded video production and marketing company Shift Z in 2022 and Retro Current Marketing in 2023, targeting music artists and real estate pros. He offers a fresh perspective, blending creativity, leadership, and processes. Wilson has a degree in marketing from the University of Georgia.
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