GenAI Is Here



For example, how do other regions or countries in which you operate view the legal, regulatory, privacy, data, and cultural aspects of GenAI technologies? What about skill levels of your talent in those countries? This could include the need for more and differently trained data scientists, machine learning and other software engineers. Not to mention the need for training talent that are in non-technology roles. There are cultural, learning, global infrastructure, collaboration approaches and related opportunities and challenges to consider. 3. Capabilities Your company’s unique capabilities include areas such as business strategy, financial, customer experience, brand, marketing, sales, culture, and innovation. GenAI will create potential opportunities and challenges that will require you to consider augmentation to, or changes to your existing capabilities. What used to be a core capability for you could change very quickly with GenAI, as it will for your competitors, who may turn new capabilities into strategic advantage. For example, what new approaches could GenAI create to enhance customer experience? How will you communicate, rewire, and implement those new approaches for your people and customers? How will you ensure that GenAI is being used in responsible, effective, and consistent ways for not only your customers’ experiences but your business strategy, marketing, sales, talent and financial approaches? 4. Physical Environment How will GenAI impact your physical environment. This includes such areas as your locations and workplace strategies, workplace models of onsite, remote and hybrid, your physical footprint for offices,

he following are some of the GenAI variables and implications in the Organize area of your DNA to consider. 1. Structure / Work

One of the key uses of GenAI is to improve work and work processes. Work and workflow will change as GenAI introduces new or modified processes and creates new ways of working. This may require a restructuring of teams, functions, or business units to better align with new workflows and processes. For example, work that has long become standard in your company may suddenly, through GenAI, change dramatically overnight. As more processes are changed, the existing structure of the organization becomes more and more out of alignment with the actual work, and potentially a barrier to newly generated ways of working. With the introduction of GenAI in your company, some jobs and tasks will likely become obsolete or require different skill sets. This results in a need to revisit your organizational structures, roles and the design of work. This will also require retraining or upskilling employees to ensure they are equipped to handle the new processes, tasks and responsibilities. as well as the fear of feeling redundant. 2. Geographies For companies that operate in other regions and countries, GenAI will create potential issues and opportunities that will require you to consider different legal, cultural, geo-strategy, global infrastructure, data privacy, country- specific regulatory issues, and other related changes.


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