WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
October Act vat on Toolk t STUDENT LEADER
MADD Power of You(th) : Activation Toolkit STUDENT LEADER
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WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
WHAT’S IN YOUR KIT
Welcome Letter..............................................................................................................................................................3
Executive Summary.......................................................................................................................................................4
Fact Sheet.......................................................................................................................................................................7
Sample Social Media Posts..........................................................................................................................................8
Tips for Saying No........................................................................................................................................................10
Group Activities............................................................................................................................................................11
Resources.......................................................................................................................................................................12
MADD Power of You(th) : Activation Toolkit STUDENT LEADER
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WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
WELCOME LETTER
Dear Student Leader:
Thank you for downloading the Power of You(th) ® October Activation Toolkit provided by Mothers Against Drunk Driving ® (MADD). This toolkit contains ideas created and approved by teens for teens.
MADD is excited to provide you this toolkit of fun activities for October Activation in order to help prevent underage drinking and the many lives lost as a result. These toolkits are great to use around Red Ribbon Week, Homecoming and other football games, fall festivals, parties and breaks, or Halloween. Included you will find: • October Activation Fact Sheet (great for classroom discussions or morning announcements) • Group Activity Ideas (work with a student group to make the most of these ideas) • Power of You(th) Information • Tips for Saying NO • Sample Social Media Posts • “The Power to Take a Stand,” a booklet to educate and empower teens to take a stand against drinking underage and to never get in a car with someone who has been drinking • Red Ribbons • Power of You(th) Red Wristbands • Posters and Pledge Cards This year, MADD offers a twist on pledging to put off alcohol until 21, #ProtectUrFriends . Encourage your friends to take a selfie with a #ProtectUrFriends card and post it on their favorite social media site with this hashtag. Join students around the nation who, like you, are committing to be alcohol free until 21. Let’s work together to kick off a fantastic school year by empowering other teens and your community to take a stand against underage drinking! If you have any questions, email programs@madd.org , and we will try to help you in any way we can. Print or download and share this toolkit with other students and invite them to join your efforts. Contact a local MADD office, who may be able to provide additional resources, such as:
MADD Power of You(th) : Activation Toolkit STUDENT LEADER
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WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
EXECUTIVE SUMMARY
Did You Know? • Teen alcohol use kills about 4,700 people each year, more than all illegal drugs combined. • Adolescent drinkers perform worse in school, are more likely to fall behind and have an increased risk of social problems, depression, suicidal thoughts and violence. • A GfK Roper report showed that 74 percent of kids (ages 8-17) said their parents are the leading influence on their decisions about drinking. October Activation October, is a time of year when schools around the country encourage young people to pledge to live a drug-free life just in time for homecoming and the holidays. MADD knows that in order to prevent youth from drinking alcohol—the drug most commonly used by youth—we must not only educate teens on the dangers of underage drinking, but also equip parents to talk about alcohol with their kids. By engaging youth, parents and the community to collectively enforce 21 as the minimum drinking age and zero tolerance for underage drinking, MADD is working to reduce the deaths and injuries that are a result of this teen epidemic. What Can My School Do? Schools can partner with MADD during October to influence teen drinking behavior, by providing teens with fun and impactful ways to take a stand against underage drinking and by providing parents with the tools to talk with their teens about alcohol. The following MADD programs and activities are available for schools to utilize or promote during October Activation: October Activation Toolkits : Join with schools across the country as students collectively use their power to say no to underage drinking by promoting and using the October Activation Toolkits. These toolkits are designed for Educators, Student Leaders, Community Leaders, and School Resource Officers and are available for download at madd.org/powerofyouth. High School Presentations : Invite a MADD speaker to come into your school to present educational information about the dangers of underage drinking and give helpful tips for teens. This engaging presentation addresses factors that can lead teens to drink underage, the health risks, and tips on how to avoid peer pressure. Power of You(th) ® : MADD offers “ The 411 on Teen Drinking” , a teen booklet that has been reviewed and approved by teens, to provide teens with research-based information on the dangers of underage drinking. This tool is designed to offer teens tools to resist peer pressure, and empower them to take the next step and influence their peers to make the right choices. There is a discussion guide at the end for classroom
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WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
discussions. Red ribbons and red Power of You(th) wristbands are also available for Red Ribbon Week. Contact your local MADD office for more information or to request a local presenter.
Power of Parents ® : Dr. Robert Turrisi from Pennsylvania State University developed and evaluated a handbook for parents of college students that successfully reduced underage drinking and the associated behaviors among participating college freshman. MADD has partnered with Dr. Turrisi and adapted his handbook model to reach parents of high school and middle school students to equip them with the tools to have potentially lifesaving conversations with their kids about alcohol. This handbook, along with other research-based information and resources for parents can be requested at madd.org or through your local MADD office, and is also provided to parents during free, 15 and 30 minute parent workshops conducted by a program certified facilitator.
About Mothers Against Drunk Driving Founded by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to protect families from drunk driving and underage drinking. MADD also supports drunk and drugged driving victims and survivors at no charge, serving one person every 8.6 minutes through local MADD victim advocates and at 1-877-MADD-HELP. Learn more at www.madd.org or by calling 1-877-ASK-MADD.
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WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T. 74% of kids (ages 8-17) said their parents are the leading influence on their decisions about drinking.
Teen alcohol use kills 4,700 people each year - that’s more than all illegal drugs combined.
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WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
UNDERAGE DRINKING FACT SHEET
• Teen alcohol use kills about 4,700 people each year — that’s more than all other illegal drugs combined. 1 • High school students who use alcohol or other substances are five times more likely to drop out of school or believe good grades aren’t important. 2
• Three out of four 12th graders reported NOT binge drinking in the past two weeks. 3
• Teens who do NOT drink alcohol until they are 21 are over 80% LESS likely to abuse alcohol or become alcohol dependent later in life than those who drink before age 15. 4 • The brain is not fully developed until the early 20s, and alcohol can cause long-term damage to a growing brain. 5
• The 21 minimum drinking age has saved about 800 lives per year. 6
• Youth who begin drinking before the age of 15 are five times more likely to develop alcohol dependence than those who wait until they are 21. 7 • Adolescent drinkers perform worse in school, are more likely to fall behind and have an increased risk of social problems, depression, suicidal thoughts and violence. 8 • Teens who do NOT drink alcohol until they are 21 are 85% less likely to be in a motor vehicle crash because of their drinking later in life than those who drink before age 14. 9 1 Centers for Disease Control and Prevention (CDC). Alcohol-Related Disease Impact (ARDI). Atlanta, GA: CDC. http://www.cdc.gov/alcohol/fact- sheets/underage-drinking.htm 2 National Institute on Drug Abuse. “Volume 1: Secondary School Students”, National Survey Results on Drug Use fromThe Monitoring the Future Study, 1975-1997. Rockville, MD: Department of Health and Human Services, 1998. 3 Johnston, L. D., O’Malley, P. M., Bachman, J. G., & Schulenberg, J. E. (2013). Monitoring the Future national results on adolescent drug use: Over- view of key findings, 2012. Ann Arbor, MI: Institute for Social Research, the University of Michigan. 4 (9) Grant, B.F., and Dawson, D.A. Age at onset of drug use and its association with DSM–IV drug abuse and dependence: Results from the National Longitudinal Alcohol Epidemiologic Survey. Journal of Substance Abuse 10:163–173, 1998 5 Brown SA, Tapert SF, Granholm E, Delis DC (2000). “Neurocognitive functioning of adolescents: Effects of protracted alcohol use.” Alcoholism: Clinical and Experimental Research. 24 (2): 164-171. 6 National Highway Traffic Safety Administration. “Lives Saved in 2008 by Restraint Use And Minimum Drinking Age Laws.” DOT HS 811 153. June 2009. - See more at: http://www.madd.org/underage-drinking/why21/history.html#sthash.ZixjPSn4.dpuf 7 Hingson, Ralph, et al. “Age of First Intoxication, Heavy Drinking, Driving after Drinking and Risk of Unintentional Injury among US College Stu- dents.” Journal of Studies on Alcohol, 64 no 1 (2003), 23+. 8 American Medical Association (AMA) (2002). Fact Sheet from an AMA Report on Alcohol’s Adverse Effects on the Brains of Children, Adolescents and College Students. - See more at: http://www.madd.org/underage-drinking/why21/brains.html#sthash.X9mXKM5v.dpuf 9 (9) Grant, B.F., and Dawson, D.A. Age at onset of drug use and its association with DSM–IV drug abuse and dependence: Results from the National Longitudinal Alcohol Epidemiologic Survey. Journal of Substance Abuse 10:163–173, 1998
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WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
SAMPLE SOCIAL MEDIA POSTS
General Use
• With homecoming and fall festivals around the corner, MADD [field office] is encouraging you to #ProtectUrFuture and connect with the #PowerOfYouth program. Don’t drink before the age of 21. Learn more at Powerofyouth.com @madd.official @StateFarm [Tag partner’s handle] • Teens, it’s not just your bodies that are growing. Your brains are too! Don’t drink before 21. Join MADD [field office] and #ProtectUrFuture. Learn more at Powerofyouth.com @madd.official @StateFarm [Tag partner’s handle] • Lots of drama at teen drinking parties? Makes sense. Teen brain can’t keep emotions in check with alcohol & other drugs onboard. powerofyouth.com #ProtectUrFuture @madd.official [Tag partner’s handle] • Don’t like high taxes? Stop giving kids alcohol! Underage drinking costs society about $24 billion a year…unpaid medical, property damage, and loss of societal income. #ProtectUrFuture www. powerofyouth.com @madd.official @StateFarm [Tag partner’s handle]
• Drugs are bad…but underage drinking is worse. Alcohol kills more youth every year than all other drugs combined. #ProtectUrFuture. [Tag partner’s handle] @madd.official
• Did you know teen drinking kills 4,300 youth each year? That’s more than all illegal drugs combined! Check out Powerofyouth.com and #ProtectUrFuture @madd.official @StateFarm [Tag partner’s handle]
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WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
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WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
TIPS FOR SAYING NO TO UNDERAGE DRINKING
It is often said “the best defense is a good offense”. That being said, staying away from situations where alcohol and the pressure to drink are present is ultimately the best plan to staying safe and protecting your future. However, there may be times when you end up at a party where alcohol is being served.
What then?
Here are some tips for staying alcohol free:
1. Tell your BFF your plan. Sometimes it is easier to stick to your plan if you have the support of a friend you trust. Someone who can pull you aside to “talk about something serious” when someone is pushing hard for you to drink. 2. Carry around a cup filled with soda or water. Most people will assume you are drinking and not bother you. 3. If someone hands you a drink, just say “No thanks, I have to be somewhere later.” This gives off the impression that maybe you’ve got bigger and better things happening elsewhere. 4. Another thing to tell someone who tries to hand you a drink is, “no thanks, if I drink, my parents will know. They always know, and I don’t want to get grounded right now.” This works great if there are bigger things on the horizon like prom or a big concert.
5. Or simply try,” I can’t, I’m driving.”
6. If you are comfortable, you can be bold and let them know that drinking is not for you. The party is way more fun when you aren’t worried about doing something stupid because you are drunk.
7. Tell co-partiers that you are not a fan of the taste.
8. Leave…people who cannot let you be alcohol free at a party are not worth hanging out with. More importantly, if the party is busted by law enforcement, you could be penalized for being there whether you’ve been drinking or not.
Remember, you are not the only one at the party who is not drinking. Research shows 2 out of 3 teens DO NOT drink alcohol . Chances are they are just choosing not to draw attention to the fact that they are not drinking.
Consider throwing your own alcohol free party next weekend!
MADD Power of You(th) : Activation Toolkit STUDENT LEADER
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WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
GROUP ACTIVITIES
Join Mothers Against Drunk Driving ® (MADD) and schools across the country as we work together to prevent underage drinking. Below is a list of group activities you can do in your school to help teens understand the importance of waiting until they are 21 to drink alcohol and never getting into the car with someone who has been drinking. Rock the Red: Kick off Red Ribbon Week by encouraging students and staff to wear red and distribute red ribbons and red wristbands. Use the influence of your group to encourage others to participate. Turn the entire campus red by decorating classrooms, hallways and doors in red. Shout Outs: Use the Fact Sheet in this toolkit. Have a member or several members of your group, take turns shouting out facts in a busy area of the hall or common area between classes. Make sure the teachers are in on the activity so no one gets in trouble. When the area is at its peak busy time have your actor calmly shout one fact as loud and understandable as possible. When they are done, have them simply pick up their things and walk away. Then sit back and listen to your classmates chatter as they try to figure out what is going on. Plan on doing this throughout the week. #ProtectUrSelfie: Encourage students to grab a friend, or two, or three or the entire school and post a seflie via Twitter, Facebook or Instagram showing their pledge to never drink underage, never get in the car with a drinking driver and to call a parent or guardian for a ride home if they ever find themselves in a situation where they feel unsafe or uncomfortable. By posting their pics with the hashtag #ProtectUrSelfie, they can encourage their friends to take the pledge and see how many teens across the country have taken the pledge too. Student groups can also set up a #ProtectUrSelfie photo booth in the cafeteria or other highly trafficked area of the school to get students to take the #ProtectUrSelfie pledge. College Panel: Host an assembly and invite successful, alcohol free, college students to your school to talk about college life. They can provide tips and tricks that can help seniors as they plan their transition to college. Consider “planting” some questions in the audience to be sure you have some interaction and to ensure some strategic questions regarding underage drinking are asked. Showcase the fact that not everyone is doing it. Sticker Shock: Work with your local MADD office to organize a Sticker Shock activity at a local alcohol merchant. For this activity, your group would place stickers promoting zero tolerance on packages of alcohol all over the store to encourage your community to never provide alcohol to anyone under 21. MADD can provide instruction and stickers in most locations.
Invite a MADD representative to speak in an assembly and share real stories with students about how alcohol negatively affects teens.
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WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
Resources & Materials
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WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
#ProtectUrFuture Pledge Cards
THE P L EDGE • Because it is illegal and dangerous, I pledge not to drink alcohol before age 21 or use other drugs. • I pledge not to ride with someone who has been drinking or using drugs. • If I find myself in a situation where I feel unsafe or uncomfortable, I pledge to call an adult for a safe ride home. #ProtectUrFuture PLEDGE
Take a selfie with your friends holding this card and tag #ProtectUrFuture.
powerofyouth.com
#ProtectUrFuture Posters
#ProtectUrFuture 5.5’ x 3’ Banner
TAKE A SELFIE WITH YOUR FRIENDS HOLDING YOUR CARD AND TAG #ProtectUrFuture. TAKE THE PLEDGE! YOU HAVE THE POWER TO #ProtectUrFuture.
THE PLEDGE
• Because it is illegal and dangerous, I pledge not to drink alcohol before age 21 or use other drugs. • I pledge not to ride with someone who has been drinking alcohol or using drugs. • If I find myself in a situation where I feel unsafe or uncomfortable, I pledge to call an adult for a safe ride home.
powerofyouth.com
MADD Power of You(th) : Activation Toolkit STUDENT LEADER
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WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
#ProtectUrFriends Pledge Cards
THE P L EDGE • Because it is illegal and dangerous, I pledge not to drink alcohol before age 21 or use other drugs. #ProtectUrFr iends PLEDGE
• I pledge not to ride with someone who has been drinking alcohol.
• If I find myself in a situation where I feel unsafe or uncomfortable, I pledge to call an adult for a safe ride home.
madd.org/powerofyouth 877.ASK.MADD
Take a selfie with your friends holding this card and tag #ProtectUrFriends.
#ProtectUrFriends Posters
#ProtectUrFriends 5.5’ x 3’ Banner
#ProtectUrFriends Pledge Sheet
Because it is illegal anddangerous, Ipledgenot todrink alcoholbefore age21oruseother drugs. Ipledgenot to ridewith someonewhohasbeendrinkingalcohol. If Ifindmyself in a situationwhere I feelunsafeoruncomfortable, Ipledge to call an adult for a safe ridehome. #ProtectUrFriends PLEDGE
TAKE A SELFIE WITH YOUR FRIENDS HOLDING YOUR CARD AND TAG #ProtectUrFriends. TAKE THE PLEDGE! YOU HAVE THE POWER TO #ProtectUrFriends.
FIRSTANDLASTNAME
FIRSTANDLASTNAME
THE PLEDGE
• Because it is illegal and dangerous, I pledge not to drink alcohol before age 21 or use other drugs. • I pledge not to ride with someone who has been drinking alcohol. • If I find myself in a situation where I feel unsafe or uncomfortable, I pledge to call an adult for a safe ride home.
madd.org/powerofyouth 877.ASK.MADD
madd.org/powerofyouth
MADD Power of You(th) : Activation Toolkit STUDENT LEADER
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WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
#ProtectUrSelfie Pledge Cards
#ProtectUrSelfie Posters
#ProtectUrSelfie Digital Web Ads
TAKE A SELFIE WITH YOUR CARD AND TAG #ProtectUrSelfie TO SHOW YOUR SUPPORT AND COMMITMENT TO THE PLEDGE!
YOU HAVE THE POWER TO #ProtectUrSelfie BY PLEDGING NOT TO DRINK ALCOHOL BEFORE AGE 21. JOIN POWER OF YOU(TH)® AND TAKE THE PLEDGE TODAY!
THE PLEDGE
• Because it is illegal and dangerous, I pledge not to drink alcohol before age 21 or use other drugs. • I pledge not to ride with someone who has been drinking alcohol. • If I find myself in a situation where I feel unsafe or uncomfortable, I pledge to call an adult for a safe ride home.
madd.org/powerofyouth 877.ASK.MADD
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WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
STICKER SHOCK
A sticker shock program is a great awareness project to inform people about the laws surrounding underage drinking. Stickers are placed on packages of alcohol indicating that it is illegal for adults to purchase alcohol for minors. These stickers may also be placed on the alcohol advertisements on store windows and doors or other alcohol displays. All is done with the full support and partnership of the retail establishment. The goals of a sticker shock program: • Create awareness about laws concerning underage drinking • Establish a relationship with retail stores • Publicize your group’s activities • To change perceptions about purchasing alcohol for minors and encourage more adults to obey the underage drinking laws
What you will need: • Stickers • Permission from either individual stores • Press Release
Timeline • After obtaining permission from distributors or stores and acquiring the stickers, organizing sticker shock shouldn’t take more than a week or two to complete. How to carry out a sticker shock program: • MADD will work with the group leader to order stickers. If you are doing this activity at multiple locations, be sure to plan your order accordingly • Group Leader will supervisor one or more of the teens as they approach and obtain approval from alcohol distributors or individual stores to place stickers on alcohol packages • Determine time and date for project • The group leader will reconfirm two (2) days in advance or assign this task to a teen • Teens must be respectful and courteous when working inside a place of business • When placing stickers make sure to not cover up the Surgeon General’s warning, UPC bar code, or name of product. Also, make sure stickers face outward on the shelves • Select stores that are considered safe. Never go into places where security is questionable. • Provide certificates of appreciation or plaques for stores/distributors
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UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE.
WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
• Invite local media • Students should be at each store between 30 minutes to an hour depending on the number of teens and the size of the store. • An adult leader MUST be present and supervising the activity the entire time. • Students must have parental permission to participate. Work with your school to make sure the proper permission paperwork is filled out. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. • Send thank you notes to stores • Send press release and photographs to any media who were unable to attend informing them of the group’s activities and explain the purpose of the project “The Power to Take a Stand” Work with the store manager or owner to locate within the store a place to display and distribute Power of You(th) teen booklets, “The Power to Take a Stand.” Some managers may be willing to put in all bags until the supply provided by MADD runs out. It is likely that consumers may ask questions about the stickers on the products. Have the store clerk offer the teen booklet to any parents who may be shopping so that they can provide this information to their children. Most often groups will only need to leave behind 3 or 4 packages of teen booklets. Once data has been collected provide information to the National Programs Department in your quarterly report. As the event is happening, be sure to share photos and pertinent information so that MADD can utilize its social media presence to share the work the teens are doing. The teens can tweet images and tag @maddonline. Our National Social Media Manger will then retweet on our national account. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. Follow up:
UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. UNDER 21? ALCOHOL IS ILLE . DON’T BUY. DON’T PROVI E.
UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE.
UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE.
INCORRECT STICKER PLACEMENT:
CORRECT STICKER PLACEMENT: - DO wrap around handle on boxes or cases - DO wrap around top of cap or cork on bottles
- DO NOT cover any brand logos or text - DO NOT cover Surgeon General Warning - DO NOT cover the UPC barcode - DO NOT cover import labels
UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE.
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UNDER 21? ALCOHOL IS ILLEGAL.
WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
Power of You(th) Red Ribbons
Power of You(th) Teen Handbook
Power of You(th) Wristbands
If you or your organization are interested in ordering any of these resources contact your local MADD office by visiting madd.org/local-offices/.
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