UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE.
WORKING TOGETHER TO CREATE A WORLD WHERE UNDERAGE DRINKING ENDS, AND LIVES DON’T.
• Invite local media • Students should be at each store between 30 minutes to an hour depending on the number of teens and the size of the store. • An adult leader MUST be present and supervising the activity the entire time. • Students must have parental permission to participate. Work with your school to make sure the proper permission paperwork is filled out. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. • Send thank you notes to stores • Send press release and photographs to any media who were unable to attend informing them of the group’s activities and explain the purpose of the project “The Power to Take a Stand” Work with the store manager or owner to locate within the store a place to display and distribute Power of You(th) teen booklets, “The Power to Take a Stand.” Some managers may be willing to put in all bags until the supply provided by MADD runs out. It is likely that consumers may ask questions about the stickers on the products. Have the store clerk offer the teen booklet to any parents who may be shopping so that they can provide this information to their children. Most often groups will only need to leave behind 3 or 4 packages of teen booklets. Once data has been collected provide information to the National Programs Department in your quarterly report. As the event is happening, be sure to share photos and pertinent information so that MADD can utilize its social media presence to share the work the teens are doing. The teens can tweet images and tag @maddonline. Our National Social Media Manger will then retweet on our national account. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. Follow up:
UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. UNDER 21? ALCOHOL IS ILLE . DON’T BUY. DON’T PROVI E.
UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE. UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE.
UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE.
INCORRECT STICKER PLACEMENT:
CORRECT STICKER PLACEMENT: - DO wrap around handle on boxes or cases - DO wrap around top of cap or cork on bottles
- DO NOT cover any brand logos or text - DO NOT cover Surgeon General Warning - DO NOT cover the UPC barcode - DO NOT cover import labels
UNDER 21? ALCOHOL IS ILLEGAL. DON’T BUY. DON’T PROVIDE.
MADD Power of You(th) : Activation Toolkit STUDENT LEADER
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UNDER 21? ALCOHOL IS ILLEGAL.
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