EDUCATION
The price of service—with almost everything else—is on the rise. At Equip Exposition, attendees can learn from experts the dos and don’ts of raising prices, so customers aren’t scared away. Pricing for Profit
BY ROB DIFRANCO
Rising fuel prices, labor costs, and rampant inflation have had an impact on landscaping companies countrywide. That trifecta of circumstances is forcing companies to raise their prices; for many, it’s the first time in a long time. “For years and years, nobody raised their prices; everyone was afraid to. They were afraid to raise their prices because even an incremental price could trigger potentially losing a contract,” says Phil Harwood, managing partner, Pro-Motion Consulting. So, how do you raise prices— especially in large margins—without scaring away customers? That’s what industry professionals like Harwood will look to answer at “The Price Isn’t Right,” a seminar at the 2022 Equip Exposition on Friday, Oct. 21, from 9:30 to 10:30 a.m. Harwood is one of the five industry pros taking part in the session moderated by Landscape Management Editor-in-Chief Seth Jones, including: • Sam Gembel , Owner, Atlas Outdoor • Steve Steele , Bruce Wilson & Co. • Phil Harwood , Managing Partner, Pro-Motion Consulting • Nada Duna , COO, Gothic Landscape • Barb Stropko , Owner, New Desert Gallery Attendees will learn the best practices for raising prices, so customers don’t run away because of sticker shock.
The Price Isn’t Right Panel Discussion Friday, Oct. 21 9:30 AM – 10:30 AM
19 / equip / Issue 3
www.equipexposition.com
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