equip magazine | Edition 3

OCTOBER 18–21, 2022





The must-attend trade show for our industry




New Year. New Name.

equip magazine

Welcome to the first year of our 40-year-old trade show.

Kris Kiser President and CEO

Equip Exposition (formerly known as GIE+EXPO) officially launches this fall. With a new name and a new brand, we’re evolving OPEI’s trade show to best meet the needs of all our attendees—landscapers, dealers, retailers, hardscapers, manufacturers, suppliers, distributors, and everyone else who makes this industry work. Equip Exposition underscores that this trade show is the best place to equip yourself and your business for the challenges and opportunities that lie ahead. Many of you may be thinking, what is OPEI? The Outdoor Power Equipment Institute has operated for 70 years as a trade association representing manufacturers of outdoor power equipment and their suppliers. Through our member committees, we develop and maintain product safety standards. Our staff also manages and operates OPEI Canada, the Outdoor Power Parts and Accessories Association, the TurfMutt Foundation, and—what you’re likely most familiar with— Equip Exposition.

Karen Williams Senior Vice President, Partnerships and Development

Troy Winebrenner Show Director

Richard Corbett Operations Manager

Chuck Bowen Vice President, Communications and Education Programming Gilly Goodman Vice President, Senior Managing Creative Director, HZ

OPEI is the voice of the industry.

Our members are the companies that make the equipment you and your crews use every day in your business, and many of the exhibitors you’ll see on the floor and in the Outdoor Demo Yard this fall. OPEI started this trade show nearly 40 years ago in partnership with the city of Louisville, and we’ve worked together ever since.

Contributors Bob Clements Rob DiFranco Lindsey Getz Judith Guido

Suzanne Henry Christine Herrick Sara Hey Seth Jones

Amy Perkins Mike Zawacki

For general information about Equip Exposition, including registration, please contact us at:

Website: www.equipexposition.com Email: info@equipexposition.com Phone: (844) 770-2963 or (502) 536-7050 Address: 209 E Main St. #301, Louisville, KY 40202

TurfMutt Foundation spokesdog Mulligan with Foundation President Kris Kiser.

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The Equip Expo Team Equip Exposition is owned and managed by the Outdoor Power OPEI 2022–2023 Board of Directors

Equipment Institute. The trade show and the association represent decades of experience serving and advocating for the industry. Equip Exposition and Outdoor Power Equipment Institute Senior Staff Kris Kiser , President & CEO Chuck Bowen , Vice President, Communications, Member Relations & Education Programming Brian Corbett , Equip Exposition Director of Sales, Indoors Richard Corbett , Equip Exposition Operations Manager Evan Cox , Director of Digital Outreach & Social Media Frances De Leon , Office Manager Andy Embry , Louisville Office Manager Hannah Finchum , Manager, Contracts & Show Operations Laura Gipe , Manager, Hotels & Transportation Heather Heishman , Database Manager Sam Hodapp , Staff Accountant Greg Knott , Vice President, Regulatory Affairs & Standards Brandon Martin , Vice President, Battery & Electric Products and Industry Affairs Dan Mustico , Senior Vice President, Government & Market Affairs Marla Popkin , Director, Meetings Suzanne Shomers , Vice President, Finance & Administration Karen Williams , Senior Vice President, Partnerships & Development Troy Winebrenner , Equip Exposition Show Director

Chair: Brian Melka , Group President—Power, Kohler Co. Vice Chair: Robert McCutcheon , President, Husqvarna North America

Secretary/Treasurer: Mike Clancy , CEO, Chervon North America Immediate Past Chair: Tom Duncan , Executive Board Member, Positec USA, Inc.

Equip Exposition Show Chairman: Dan Ariens , Chairman and CEO, AriensCo Other Directors: Steve Andrews , President and CEO, Briggs and Stratton Tim Dorsey , President, Echo Inc. Peter Hampton , President and CEO, Active Exhaust Corp. Terry Horan , President and CEO, STIHL Inc. Rick Olson , Chairman and CEO, The Toro Company Lee Sowell , President, Outdoor Products, Techtronic Industries Power Equipment David Thorne , Vice President, Turf & Compact Utility Business Unit, John Deere John Wyatt , Senior Vice President

OPEI is headquartered in Alexandria, Virginia.

& President of Outdoor, Stanley Black & Decker

The Equip Exposition offices are located in downtown Louisville, Kentucky.

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Our TurfMutt Foundation is a nonprofit whose mission is to educate the public on the benefits of the managed landscape. Working with partners like Scholastic, Discovery, Weekly Reader, and now, Litton/Hearst and CBS broadcast television, the TurfMutt program has reached 70 million students, teachers, and families with its message that nature starts at their back door, and that they can save the planet one yard at a time.

Oct. 18–21, 2022 Kentucky Exposition Center Louisville, Kentucky

Tuesday, Oct. 18 Welcome Reception Louisville Slugger Field 6:30 PM – 9 PM

Wednesday, Oct. 19 Indoor Show Hours Dealers Only: 9 AM – 12 PM Open to All Attendees: 12 PM – 5 PM Outdoor Show Hours Open to All Attendees: 12 PM – 5 PM Thursday, Oct. 20 Indoor Show Hours Open to All Attendees: 9 AM – 5 PM Outdoor Show Hours Open to All Attendees: 9 AM – 5 PM Friday, Oct. 21 Indoor Show Hours Open to All Attendees: 9 AM – 2 PM Outdoor Show Hours Open to All Attendees: 9 AM – 1 PM

Kris Kiser with Carlos Hernandez, Director of Operations at Cadre Landscaping, on the set of the CBS show Lucky Dog .

So, after nearly four decades—and with a rebrand—why stay in Louisville? We believe in long-term partnerships, and we have one of the best with the city of Louisville. In fact, as we took full ownership of the trade show, we moved the Expo offices to a historic building on Main Street. Louisville is a city that’s easy for our attendees to get to, offers great entertainment and dining options, and it’s the only place in the country where we can have nearly 30 acres right out back to mow, cut, dig, and drive the latest equipment. Throughout this magazine—and in the special Hardscape North America supplement dedicated to our partners at ICPI-NCMA—you’ll see what we’ve changed, what we’ve kept the same, and, ultimately, why you need to be in Louisville this October.

I’ll see you at Expo.

Kris Kiser President and CEO Outdoor Power Equipment Institute Equip Exposition TurfMutt Foundation

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8 Welcome to Equip Exposition 10 Keep Your Business on the Cutting Edge 14 Here to Stay in Louisville, Kentucky 17 Investing in Our Hometown

19 Insider’s Guide to Louisville, Kentucky 20 Welcome to Bourbon City 22 Neighborhood Roundup 36 Where to Stay

40 KEC at a Glance 46 Lucky’s Mutt Madness 53 Backyarding 59 2022 Trends

60 Future Focused Tech 64 Building Strong Connections

In order to grow you have to invest in yourself, so why not come on down here and invest your time and your energy and grow with everybody else?” “

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68 Landscaper Education 70 Pricing for Profit 72 2022 Education Sessions 80 3 Interview Questions You Need to Ask

82 Pool Party 85 Taking Advantage of Uncertain Times 88 Outdoor Demo Yard 96

Get Behind the Wheel

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Welcome to Equip Exposition

Get ready for the next chapter for our industry’s trade show.


Equip Exposition is the experience of the year for the landscape, outdoor living, and equipment industry. The trade show (formerly known as GIE+EXPO) is the industry’s proving ground—the one event with 30 acres outside where you can test before you invest in new products, innovations, and technologies for your business. And it’s the best place to connect with experts who make and sell those products—people with the knowledge to take your business to the next level. We can’t wait to show you what’s new for 2022.

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NEW IN 2022

We’ve added several new features to enhance your experience in Louisville this October. The show opens Tuesday, Oct. 18, with a free Welcome Reception at Louisville Slugger Field. Dealers and landscapers can get onto the show floor earlier on Wednesday, and we’ve expanded the Outdoor Demo Yard, adding nearly eight more acres and an extra day outside. We’re also making the show easier to navigate. An express pickup line for attendees who are pre-registered on Wednesday at the KEC will allow them to scan their registration barcodes and quickly print badges. Kiosks in the South Wing lobbies will speed all attendees through barcode scanning and badge printing. We’ll have express badge pickup at the airport, and select hotels starting on Tuesday, getting you through the door and on the floor faster. We have new education partners this year, bringing insight and perspective from across the industry to panels, discussions, and seminars on the most important topics facing the business today. Landscaper education partners at this year’s trade show include Landscape Management magazine, the Professional Grounds Management Society, the Irrigation Association, the Pool and Hot Tub Alliance, the Association of Outdoor Lighting Professionals, and the Women’s Tree Climbing Workshop and Davy Tree. Dealer and retailer education partners include Bob Clements International, the Equipment & Engine Training Council, and Power Equipment Trade magazine. In 2019, the trade show was named the sixth largest in the country, and it’s been posting records in attendance and booth sales for years. That means Expo has been working, and we’re not going to try to fix something that isn’t broken. Equip Expo is still the only trade show where the entire industry gathers to share knowledge, innovations, and

tens of thousands of your colleagues from around the world sharing solutions to the problems you’re facing in your business today. Ultimately, Equip Expo remains the best place to identify, navigate, and harness change to keep your business relevant and competitive. Spend four days in Louisville this October, and you’ll leave smarter and better equipped to take on challenges and opportunities you’re facing.

trends. It’s still a complete experience, offering cutting-edge education, unparalleled networking, and hands- on demo opportunities with the most diverse and latest technologies and products. At its heart, Equip Expo is an experience. Our classroom isn’t a sterile hotel ballroom. It’s 30 acres of contractors and dealers using equipment—moving earth, cutting grass, and driving over obstacles. It’s a crew rigging up and cutting in a real 60-foot sugar maple set in the world’s largest Christmas tree stand. And it’s

The author is Vice President, Communications, Member Relations, and Education Programming.

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NEW IN 2022

The October trade show includes its first-ever Welcome Reception, Mulligan’s 5K Fun Run and Walk, and enhanced networking opportunities. Keep Your Business on the Cutting Edge

Equip Exposition, the international landscape, outdoor living, and equipment exposition, is enhancing attendee experiences for the 2022 trade show, to be held Oct. 18–21 at the Kentucky Exposition Center in Louisville. Registration is open for landscape professionals, hardscape contractors, outdoor power equipment dealers and retailers, and manufacturers and other industry members at www.equipexposition.com. Early Bird registration ends after Sept. 9, 2022. “Attendees will find many changes to enhance their experience at the show in 2022. When we re-branded and renamed the event last year from GIE+EXPO to Equip Exposition, attendee feedback was clear. They wanted more time—to try out equipment outside, to attend education sessions, and to network, swap ideas, and learn how to grow profitability,” says Kris Kiser, President & CEO of the Outdoor Power Equipment Institute (OPEI), which owns and manages Equip Exposition. “We’ve heard them and are giving show attendees many new experiences, and most importantly, more hours at the show.” Of the many improvements this year, the ever-popular Outdoor Demo

Outdoor Demo Yard

Expanded this year to nearly 30 acres NEW – Earlier Hours Wednesday, Oct. 19 12 PM – 5 PM Thursday, Oct. 20 9 AM – 5 PM Friday, Oct. 21 9 AM – 1 PM

Yard. Drivers must be at least age 16 and have a valid driver’s license to drive one of the UTVs. Hours for the trade show are also expanding, both for the indoor exhibition area, which boasts 1,000-plus exhibits covering 675,000 square feet of exhibit space, and for the expanded Outdoor Demo Yard. Overall, the show opens earlier on Wednesday, starting for dealers at 9 a.m. and for landscape contractors at 12 p.m. Outdoor Demo Yard hours also start early, with expanded Wednesday hours from 12 p.m. to 5 p.m.

Yard, where attendees can ”test before they invest” in new equipment to see if it’s right for their businesses, has expanded by nearly 8 acres—and is now nearly 30 acres. Landscapers, dealers, and contractors can drive, dig, mulch, cut, trim, mow, saw, and more to see how equipment performs before they purchase. “Companies that have never reserved outdoor demonstration areas to show their products are lining up to be outside this year,” says Kiser. An expanded UTV test track also will be available in the Outdoor Demo

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Additional enhancements to the show include:

Welcome Reception Louisville Slugger Field Tuesday, Oct. 18 6:30 PM – 9 PM

Registration moving to the North Wing Lobby of the Kentucky Exposition Center (KEC). An express pickup lane for attendees who are pre-registered starting on Wednesday at the KEC, allowing them to scan their registration barcodes and quickly print badges. Kiosks in the South Wing lobbies where attendees can scan their barcodes and print badges. The airport and select hotels will also offer express pickup starting on Tuesday. A first-ever Welcome Reception at Louisville Slugger Field sponsored by Husqvarna and Louisville Tourism for all attendees to enjoy food and fireworks, on Tuesday, Oct. 18, from 6:30 p.m. to 9 p.m. The inaugural Mulligan’s 5K Fun Run and Walk , sponsored by Ariens Co., which will benefit the Kentucky Humane Society. Run or walk across the Ohio River on the city’s Big Four pedestrian bridge and in sight of Louisville’s Great Lawn stepping off Wednesday morning, Oct. 19, at 6:30 a.m. Opening Keynote sponsored by John Deere to be presented by former professional golfer and current broadcaster David Feherty on Wednesday, Oct. 19, at 11 a.m. Feherty has covered the PGA for CBS, the Golf Channel, and recently joined NBC Sports in 2016. As the sport’s most in-demand commentator and analyst, Feherty discusses life as a golfer and commentator, while recalling some of his funniest moments from the PGA Tour.


Mulligan’s 5K Fun Run and Walk Big Four Pedestrian Bridge Wednesday, Oct. 19 6:30 AM


Opening Keynote KEC – Event Center Wednesday, Oct. 19 11 AM Former professional golfer and current broadcaster David Feherty will give the Opening Keynote address.


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NEW IN 2022

Influencer LIVE , sponsored by Kohler Engines, combines the largest gathering of industry professionals at Equip Expo and the conversational elements of an interactive podcast into one action-packed space. Influencer LIVE provides attendees with a high- energy and engaging atmosphere to hear (and meet) the influential voices that have inspired them to grow and invest into their business. Hosted by Naylor Taliaferro, Paul Jamison, and Caleb Auman. Don’t miss the start— 8 a.m. on Thursday, Oct. 20. ENERGIZE will be a candid discussion with contractors working in the field happening Thursday, Oct. 20, from 2 p.m. to 3:30 p.m. This motivational discussion will be hosted by some of the industry’s leading voices, who will give their firsthand perspective on everything from marketing and hiring to sales and purchasing. Hosted by Brian Fullerton, Mike Andes, Blake Albertson, and Paul Jamison. The high-energy Social Media Lounge , sponsored by Echo Means Business, gives attendees a chance to recharge and connect with the influencers who are shaping the industry. A closing Keynote & Breakfast sponsored by RYOBI on Friday, Oct. 21, at the KEC to close out the show, which includes a keynote address from National Geographic’s Photo Ark creator Joel Sartore. New education tracks for landscapers focused on Leadership, Technology, Sales & Profitability, Grow Your Team, Pool and Spa, Landscape Lighting, Tree Care, and Hardscaping. Expanded education for dealers on succession planning, profitability, and new technologies.

Influencer LIVE KEC – Event Center Thursday, Oct. 20 8 AM – 9:30 AM


ENERGIZE KEC – Event Center Thursday, Oct. 20 2 PM – 3:30 PM Gather with Equip Expo attendees for an honest

conversation about the state of contract working in today’s landscape industry. Hosted by lawn experts Brian Fullerton, Mike Andes, Blake Albertson, and Paul Jamison, this group will provide you firsthand tips and advice on how to grow your business and build a successful team. Social Media Lounge KEC – South Wing Lobby A Take a quick break while touring the floor at Equip Expo. Stop by the Echo Means Business Social Media Lounge to connect, learn, and grow with some fellow landscape professionals.


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Show management also heard attendees’ request for better food and drink options at the KEC. Changes include:

Closing Keynote & Breakfast KEC – Event Center Friday, Oct. 21 7:30 AM Keynote address from National Geographic’s Photo Ark creator Joel Sartore.

A new Equip Expo Coffee House sponsored by EGO located in South Wing Lobby C. Freedom Hall becoming a food hub , in addition to hosting Lucky’s Mutt Madness and tree climbing workshops sponsored by STIHL. Expect food trucks and three days of themed buffets such as Taste of Kentucky, Southern BBQ, and Little Italy. After a busy day seeing the latest innovations in the industry, attendees won’t want to miss the evening concerts . The show’s house band, The Crashers, kicks things off on Wednesday night. The premium concert event featuring country music star Trace Adkins moves to Thursday evening at Fourth Street Live! and is sponsored by STIHL on the Belgard Stage. Equip Exposition continues to co-locate with Hardscape North America (HNA) , the premier trade show for hardscape contractors, presented by the Interlocking Concrete Paving Institute and National Concrete Masonry Association. Registration at Equip Exposition gets attendees free access to the HNA show.


4 th Street Live! Concert: Trace Adkins Thursday, Oct. 20 8 PM


Hardscape North America (HNA) Wednesday, Oct. 19 – Friday, Oct. 21 Expo continues to co-locate with Hardscape North America (HNA), the premier trade show for hardscape contractors, presented by ICPI-NCMA. Registration at Equip Exposition gets attendees free access to the HNA show.


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Here to Stay in Louisville, Kentucky

New name. New look.

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NEW IN 2022

Your industry trade show has called Louisville, Kentucky, home for nearly 40 years. In the early 1980s, the city of Louisville approached the Outdoor Power Equipment Institute with an idea: Why not create a trade show dedicated to outdoor power equipment? There was already a pavilion for OPE at the Farm Show, which was held in the city each year. OPEI and the city worked together, and EXPO was born. Louisville is the perfect place for the trade show. It’s a city like no other—a great mix of Southern charm and urban life. It’s easy to get to, and easy to get around in once you’re here. The city and region offer plenty of opportunities to explore places and experiences you can’t find anywhere else. From the moment you touch down at Muhammad Ali Airport, or drive across the river and into town, Louisville welcomes you as part of our industry. The city and the industry have changed a lot since the 1980s, and so has your trade show. In 2019, Equip Exposition (formerly GIE+EXPO) was named the sixth-largest trade show in the country, and it’s the most comprehensive event for the landscape, outdoor living, and equipment industry. The trade show and the industry have a home here, and we continue to invest in the city that helped start this experience so many years ago. It’s proved a popular location: Every year, tens of thousands of people descend on the city for a week in October, selling out the hotels and filling up the restaurants, sharing ideas, and testing the latest technologies. Equip Expo is the industry’s family reunion. We’ll see you in Louisville.

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Experience the future of landscaping at Booth # 5116.

BOOTH # 5116

NEW IN 2022

Investing in Our Hometown

New offices in downtown Louisville highlight commitment to the city.

The OPEI Board of Directors and OPEI President Kris Kiser, joined by Louisville Mayor Greg Fischer; Secretary of the Kentucky Tourism, Arts, and Heritage Cabinet Michael Berry; and Louisville Tourism CEO Cleo Battle cut the ribbon on new Equip Exposition offices on Main Street in 2021.

Equip Exposition—the trade show formerly known as GIE+EXPO—has called Louisville home since it began in 1983. As the Outdoor Power Equipment Institute took full ownership of the show late last year, it moved show operations into a new headquarters building on Main Street in downtown Louisville, illustrating the association’s ongoing commitment to the city and investment in the show. Concurrent with the launch of Equip Exposition, the OPEI Board of Directors and association President, joined by Louisville Mayor Greg Fischer; Secretary of the Kentucky Tourism, Arts, and Heritage Cabinet Michael Berry; Louisville Tourism CEO

Cleo Battle, and other invited guests, cut the ribbon on new show offices on Main Street in 2021. Equip Exposition brought on veteran show management staff and added Karen Williams, longtime head of Louisville Tourism, as Senior Vice President of Partnerships and Development. “We’re excited to announce this evolution of our industry-leading trade show,” says Kiser. “The opening of our new office shows the investment our industry has in the event and in its long-standing location of Louisville. With OPEI bringing the management of the show wholly under the association’s umbrella, it was time to re-envision the event while honoring its long history.”

OPEI Board Chair Brian Melka (right foreground), Group President—Power, Kohler Co. talks with Vice Chair Robert McCutcheon, President, Husqvarna North America, at the Equip Exposition headquarters opening.

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Get a taste of Bourbon City at the 2022 Equip Exposition and come see why people are saying Louisville is one of the “Best Places to Visit in the USA”.

Learn more at GoToLouisville.com


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Welcome to Bourbon City

It’s this kind of spirit that helped create Louisville itself.










Yes, bourbon is a spirit that comes in a glass, but it’s also the spirit that defines our culture, our arts and parks, and our creative energy. It’s this kind of spirit that helped create Louisville itself—a city that combines heritage with innovation, authenticity with originality, and quirkiness with friendliness in a way that’s completely unique to our region. We’re an entirely different type of Southern. With a booming bourbon renaissance, iconic attractions, world- class hotels and venues, and a renowned










culinary scene, Louisville is an experience like no other city.



There’s so much for Equip Expo attendees and exhibitors to discover in our host city—whether it’s your first time or you’re a seasoned show veteran. Louisville’s neighborhoods all offer a distinct experience. Read on to discover experiences you won’t find anywhere else.

Neighborhoods at a Glance


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See it here: Kentucky Science Center, 727 W Main St

Try it here: Royals Hot Chicken, 736 E Market St

See it here: Barrel on Main, W Main St

See it here: Louisville Slugger Museum & Factory, 800 W Main St

See it here: Cave Hill Cemetery and Arboretum, 701 Baxter Ave

See it here: Churchill Downs, 700 Central Ave

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Try it here: Please & Thank You, 800 E Market St

Try it here: NuLu Market Place, 823 E Market St

Try it here: Feast BBQ, 909 E Market St

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Neighborhood Roundup

There is a neighborhood for everyone here. Better yet—visit them all.


Try it here: Angel’s Envy Distillery, 500 E Main St


Lueberry Acai . Locals rave about the wok-seared lima beans from Mayan Café and dessert at Louisville Cream , home to a rotating menu of premium small-batch ice cream in creative flavors like Bourbon Smoked Pecan and Peanut Butter Feelings. Unwind at Garage Bar (housed in a former auto service garage) with beer, bourbon, a seasonal cocktail, or wine. The casual neighborhood spot also serves up pizzas from a wood-fired brick oven and a selection of premium country hams. East Market Street is filled with local shops to explore. For a heart-thumping adventure, try indoor rock climbing at Climb NuLu before enjoying an authentic bourbon experience at Angel’s Envy or Rabbit Hole Distillery , where you can take intimate tours and get an up-close look at the entire operation capped off with guided tastings.

The East Market District of downtown, also referred to as NuLu (standing for New Louisville), has become known for its unique art galleries, specialty stores, antique shops, and award-winning culinary scene. Thrillist named NuLu one of the “18 Best Food Neighborhoods in America.” Kickstart your day with coffee and vinyl at Please & Thank You , a local café and record shop that sells coffee, sweets, sandwiches, and their famous chocolate chip cookies. Or, indulge in house-cured Tabasco Brown Sugar Bacon, crispy Southern fried chicken, Weisenberger Grits, or the Sunergos Espresso at Big Bad Breakfast. The Top Chef crew sipped on Bourbon Slushies at Feast BBQ , tenders and pimento cheese grits at Royals Hot Chicken , and super food smoothies at

Try it here: Garage Bar, 700 E Market St

Try it here: Rabbit Hole Distillery, 711 E Jefferson St


See it here: Museum Row, Main St

See it here: Evan Williams Bourbon Experience, 528 W Main St

See it here: The Grady Hotel Exterior, 601 W Main St

See it here: Frazier History Museum, 829 W Main St

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See it here: Bourbon City Cruisers, 210 W Liberty St

Try it here: Doc Crow’s, 127 W Main St


Raw Bar . For a tasty burger, try Sidebar or Mussel & Burger Bar . For upscale dining, pop into Proof on Main , where fresh, local, and seasonal ingredients inspire the restaurant’s ever-evolving menu, The Evan Williams Bourbon Experience gives visitors an insider’s look at the process of crafting Kentucky Bourbon at an artisanal distillery with an opportunity to sip on a cocktail at ON3 Bar on the third floor. Old Forester Distillery’s tour has an on-site cooperage, urban rickhouse and bottling line, along with George’s

Bar to enjoy Brown-Forman’s product. Michter’s Fort Nelson Distillery is the city’s most recent bourbon tourism experience to open its doors on Whiskey Row. Museum Row on Main Street boasts several one-of-a-kind attractions within just 5 walkable blocks. From history to bourbon and modern art, there is something for everyone. In addition to the Evan Williams Bourbon Experience, you can visit the Frazier History Museum (home of the Kentucky Bourbon Trail ® Welcome Center), Louisville Slugger Museum & Factory , Kentucky Science Center , Peerless Distilling Co. , KMAC Museum , Kentucky Center for the Performing Arts , and the Muhammad Ali Center . A trip down Whiskey Row wouldn’t be complete without a visit to Art Eatables , a premier bourbon chocolatier known for its bourbon chocolate truffles. Duluth Trading Co. is home to men’s and women’s clothing and accessories, including its popular “Buck Naked” ™ underwear line. The KMAC Shop has a variety of handmade decorative and functional art pieces while the Frazier Museum Store has culinary goods, jewelry and, rare bourbon bottles among other souvenirs.

Louisville’s Whiskey Row is re-inhabiting the original footprint that once served as home to the Bourbon industry from the mid- to late 1800s, while Museum Row is home to several notable museums all within a few blocks of each other. Lining Louisville’s Main Street are some of the oldest buildings in the city, built between the 1850s and early 1900s. The Revivalist and Chicago School–style buildings with cast-iron facades are the largest collection, second only to SoHo in New York City. Named one of the best Main Streets in America, this downtown street is once again a thriving Bourbon and culinary district and is also home to some of the city’s most iconic attractions. No matter your taste buds, the Whiskey Row/Museum Row area in downtown Louisville has an abundance of dining options. For breakfast or lunch, there’s Wiltshire Pantry Bakery and Café , known for its homemade biscuits, sandwiches, salads, soups, and pastries. If it’s pizza you’re craving, there’s Bearno’s , Impellizzeri’s , and Luigi’s . For straightforward Southern cuisine, there’s Merle’s Whiskey Kitchen and Doc Crow’s Southern Smokehouse &

See it here: Old Forester Distilling Co., 119 W Main St

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1. Belle of Louisville 2. 2nd St. Bridge 3. Muhammad Ali Center 4. Galt House Hotel (PGMS HQ) 5. Jeff Ruby’s Steakhouse 6. Old Forester Distilling Co.

21. Louisville Slugger Museum & Factory 22. St. James & Belgravia Courts 23. The Seelbach Hilton Louisville 24. Embassy Suites 25. Angel’s Envy Distillery 26. Cave Hill Cemetery 27. Brown Hotel 28. Jack Fry’s 29. Seviche 30. Kentucky Derby Museum 31. University of Louisville 32. Olmsted Parks Conservancy 33. Kentucky Expo Center/Mutt Madness 34. Louisville Zoo 35. Waverly Hills Sanatorium 36. Louisville Jack O’ Lantern Spectacular 37. Crown Plaza Hotel 38. Louisville Mega Caverns 39. Louisville International Airport

7. Waterfront Park and Great Lawn 8. Equip Exposition Headquarters 9. 21c Museum Hotel Louisville 10. Evan Williams Bourbon Experience 11. Louisville Visitor Center 12. Hyatt Regency Hotel (HNA HQ) 13. Marriott Downtown 14. Louisville Slugger Field 15. The Frazier History Museum 16. Michter’s Fort Nelson Distillery 17. Kentucky Science Center 18. Palace Theatre 19. Fourth Street Live! 20. Omni Louisville Hotel




Vietnamese specialties and Saigon street food favorites like banh mi sandwiches. Butchertown is home to Bourbon City’s only brandy distillery, Copper & Kings . Take a tour and then enjoy classic cocktails at their Rooftop Bar & Restaurant . Don’t miss Butchertown Market , a one-stop shop for a little retail therapy with clothing, jewelry, home décor, and one-of-a-kind gifts at Work the Metal . If you’re looking for something fun to do, throw some axes and enjoy a cold brew, all at the same time at Flying Axes .

Start your morning with a doughnut piled high with unique toppings from Hi-Five Doughnuts . Favorites include the Kentucky Fried Buttermilk Chicken and the Bourbon Caramel with Bacon while you get your caffeine fix with a cup of small-batch organic coffee from Red Hot Roasters . For a locally sourced meal with a unique twist, including several vegan options, try Naïve . For handmade pasta, wood- fired pizza, and craft cocktails, stop in Lupo , while Pho Ba Luu is known for its

This is one of Louisville’s oldest neighborhoods, the city’s original meatpacking district, with butcher shops dominating the area in the 1800s. Though these days, though one large meatpacker still anchors the area, Butchertown has experienced a renaissance with tasty restaurants, chic boutiques, the city’s first brandy distillery, and more options for shopping, dining, and entertainment.

See it here: Butchertown Mural, 120 Adams St

See it here: Butchertown Market, 1201 Story Ave

See it here: Butchertown Historic District, Washington St

Try it here: Pizza Lupo, 1540 Frankfort Ave

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stop in for Kentucky-inspired cuisine and finely distilled American brandy

Try it here: Copper & Kings, 1121 E Washington St

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Try it here: Bourbons Bistro, 2255 Frankfort Ave

See it here: Crescent Hill

See it here: Bourbon Barrel Foods, 2710 Frankfort Ave

Try it here: Blue Dog Bakery, 2868 Frankfort Ave

See it here: Halloween on Hillcrest, Hillcrest Ave

Try it here: Seviche, 1538 Bardstown Rd

Try it here: Jack Fry’s, 1007 Bardstown Rd

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relax at Cherokee Park with a hike, stroll, or picnic

See it here: Cherokee Park, 745 Cochran Hill Rd


will fill you up. Stop in to see the artful pottery from neighboring Stoneware & Co . If you’re looking for a little adventure, there’s Louisville Mega Cavern , home to an underground zip line, ropes course, and bike park. You won’t find another place like it in the world. For family fun, visit the Louisville Zoo . Hike, stroll, picnic, or just relax at Cherokee Park , a 400-acre municipal park designed in 1891 by Frederick Law Olmsted. Fashionistas will enjoy the shopping at the plethora of locally owned boutiques and vintage stores that pepper Bardstown Road.

Consignment shops galore line Frankfort Avenue as well as a fair-trade marketplace, neighborhood bookstore, and specialty spices for any chef at Bourbon Barrel Foods. Don’t miss Halloween on Hillcrest , a spooktacular street that is THE place for Halloween decorations during the month of October.

Take a stroll along Frankfort Avenue, the main thoroughfare through the leafy and charming Crescent Hill and Clifton neighborhoods. You’ll find historic homes and buildings, tree-lined streets, alfresco dining, and locally owned shops peppering this railroad- lined avenue. Start your day with a pastry, coffee, or brunch at Blue Dog Bakery , touted for its authentic artisan breads and pastry menu. Try the Huevos Rancheros at James Beard–nominated Con Huevos or the biscuits and gravy at Eggs Over Frankfort . The Hub and The Manhattan Project are great places to catch the big game on TV and grab some elevated pub food and craft cocktails. El Mundo is marked by Mexican eats with local ingredients and fresh-juiced margaritas. The Crescent Hill Reservoir and Gatehouse became an instant tourist attraction when it first opened in 1879 and is the perfect place for a leisurely stroll. Stop by the American Printing House for the Blind (the official supplier of educational materials for visually impaired students in the country) for free guided tours. You can witness the production of Braille publications and the recording of talking books on their free tour.


This lively neighborhood is Louisville’s original “Restaurant Row,” known for its casual pubs and sushi bars alongside breakfast joints and chef- driven bistros on Bardstown Road. As well as being a foodie hub, the area is also known for its unique collection of artisan shops and is one of the most popular neighborhoods for local nightlife. If it’s a quieter atmosphere you seek, bookstores and java shops meet that need with a variety of independent coffee shops around the neighborhood. The Highlands is as quirky as it is charming, boasting Victorian homes and turn-of-the- century architecture. The Highlands has been a foodie haven in Louisville for decades. Long- time staples on the scene, Jack Fry’s and Seviche , are a favorite for locals doing a business lunch or a special date. Start your day with breakfast at The Café or Big Bad Breakfast , where comforting Southern-accented options

See it here: Bardstown Rd

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in the U.S. At the Speed Art Museum , art lovers of all ages can see paintings and sculpture works from around the world. After a recent major renovation, Kentucky’s first museum has more than doubled its size and added an outdoor art park and piazza and the restaurant, Wiltshire at the Speed . History buffs will want to tour the Conrad-Caldwell House with its ornate stained glass and handcrafted

woodwork, and take in the programming at the Filson Historical Society . For families, a fun and educational option is the Gheens Science Hall & Rauch Planetarium located on the nearby University of Louisville campus. Old Louisville has its own Central Park , which also often functions as the center of community events. Also, check out Old Louisville’s walking tours with themes from architectural to ghostly.

Old Louisville has the largest collection of restored Victorian homes in the country and is the third largest Historic Preservation District in the U.S. Built as a suburb in the 1870s, this neighborhood consists of nearly 48 city blocks of Victorian Era homes— considered the oldest, largest, and most beautifully preserved homes in the city. Amid the rich architecture of this community, you’ll also find quaint bed- and-breakfast inns and unique dining options surrounded by the beauty of mature magnolia and oak trees. 610 Magnolia is considered one of the city’s finest restaurants. Chef-owner Edward Lee (a James Beard finalist who starred on Iron Chef America and Top Chef ) blends European techniques with seasonal, local, and organic products during a six-course, prix-fixe dinner. Buck’s , an official Urban Bourbon Trail ® stop, combines European luxury and modern style with linen tablecloths, artfully mismatched china, white flowers adorning the bar, and live piano music nightly in the historic Mayflower building. Amici is a relaxed Italian eatery with a quaint courtyard, and the Seafood Lady is known for its Cajun and Creole dishes, including gator meat and crab fries. A Louisville institution since 1947, Dizzy Whizz is a step back in time serving up breakfast, lunch, and dinner. Try its famous WhizzBurger, a double- decker hamburger with a secret special sauce. For another nostalgic trip, walk up to the trolley car to place your order for a tasty burger at Ollie’s Trolley , one of the three remaining trolleys in the country. Old Louisville Brewery is a brother- owned microbrewery aiming to be a destination spot and neighborhood community hangout. For lovers of the Bard, check out Kentucky Shakespeare , presenters of the oldest free Shakespeare festival

history buffs don’t miss this one

See it here: Conrad-Caldwell House, 1402 St. James Ct

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art lovers this is the spot for you

See it here: Speed Art Museum, 2035 S 3rd St

See it here: Louisville Ghost Tour, 1300 S 4th St

See it here: Victorian Architecture, St. James Ct

See it here: Louisville Free Public Library, 301 York St

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See firsthand how bourbon and whiskey are made from start to finish at Bulleit Frontier Whiskey Experience , located at the site of the legendary, long- closed Stitzel Weller Distillery, where you can have a cocktail and a bite at the onsite Garden & Gun Club . South Points is also home to Iroquois Park , one of the gems of the Olmsted parks and the site of the region’s best Halloween event, Jack O’ Lantern Spectacular , running nightly in October. Another spooky site to tour is the Waverly Hills Sanatorium , which served for decades as a tuberculosis hospital, with some considering it the most haunted place on earth. Delicious and inexpensive international dining options are favorites including Jerusalem Café , Annie’s Cafe , and Vietnam Kitchen (a top pick of many Louisville chefs).

In recent years, South Louisville has experienced a renaissance. Young families have moved into this area of second- and third-generation residents, and many have come from across the globe. With this mix of old and new, the area has become a multicultural community that’s rich and diverse. Start your morning before heading to Churchill Downs like many horsemen do with biscuits and gravy or a Pam & Jack’s omelette at Wagner’s . The old- time pharmacy with a soda fountain has been a Louisville institution since 1922. Experience the thrill and traditions of the Kentucky Derby every day at the Kentucky Derby Museum , where a tour of Churchill Downs (home of the legendary Kentucky Derby), a 360-degree high- definition multimedia show, exhibits, café, and gift shop await visitors.

Try it here: Wagner’s, 3113 S 4th St

See it here: Iroquois Park, 2120 Rundill Rd

See it here: Kentucky Derby Museum, 704 Central Ave

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Visit us at Equip Exposition Booth #369 | October 18-21, 2022 Kentucky Expo Center

Data fees may apply.

Credit extended by Synchrony Bank. ©2022 Synchrony Bank


Where to Stay

Choose from a variety of hotels and lodging options, each with its own unique charm.

Louisville Tourism is the official housing provider of Equip Exposition. Reservations are open now. Book online or by calling Louisville Tourism at 800-743-3100.

Hotels on the Equip Expo Shuttle Route


Aloft Louisville Downtown 102 W Main St

Brown Hotel 335 W Broadway

Fairfield Inn & Suites Downtown 100 E Jefferson St

Hotel Distil 101 W Main St

Cambria Hotel Louisville Downtown-Whiskey Row 120 S Floyd St Courtyard by Marriott Louisville Airport 819 Phillips Ln Courtyard by Marriott Louisville Downtown 100 S 2nd St

Four Points by Sheraton Airport 2850 Crittenden Dr

Hyatt Regency 320 W Jefferson St

Galt House Hotel 140 N Fourth St

Louisville Marriott Downtown 280 W Jefferson St

Hampton Inn Downtown 101 E Jefferson St

Moxy Louisville Downtown 100 W Washington St

Crowne Plaza Airport 830 Phillips Ln

Hilton Garden Inn Downtown 350 W Chestnut St

Omni Louisville Hotel 400 S 2nd St

Embassy Suites Downtown 501 S 4th St

Hilton Garden Inn Louisville Airport 2735 Crittenden Dr

Seelbach Hilton 500 S 4th St

Fairfield Inn & Suites Airport 653 Phillips Ln

Holiday Inn Express Downtown 800 W Market St

SpringHill Suites Downtown 132 E Jefferson St

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All Louisville Area Hotels

Fairfield Inn & Suites Downtown Four Points by Sheraton Airport Galt House Hotel Hampton Inn Downtown Hampton Inn Hurstbourne Hawthorn Suites East Hilton Garden Inn Downtown Hilton Garden Inn Louisville Airport Holiday Inn Airport Fair/Expo Holiday Inn Express Airport & Expo Holiday Inn Express Downtown Holiday Inn Hurstbourne Home2 Suites by Hilton Airport & Expo

Louisville Marriott Downtown Moxy Louisville Downtown Omni Louisville Hotel Radisson Louisville North Ramada Airport & Expo Residence Inn Airport Residence Inn Northeast Seelbach Hilton Sheraton Louisville Riverside SpringHill Suites Airport SpringHill Suites Downtown SpringHill Suites Northeast Staybridge Suites Expo Center TownePlace Suites Airport TownePlace Suites Downtown Tru by Hilton East Tru by Hilton Louisville Airport Wingate by Wyndham Airport & Expo Center Wingate by Wyndham East

21c Museum Hotel AC Hotel Louisville Downtown Aloft Louisville Downtown Aloft East Best Western Premier Airport & Expo Brown Hotel Cambria Hotel

Comfort Suites Airport Courtyard by Marriott Louisville Airport

Courtyard by Marriott Louisville Downtown Crowne Plaza Airport Drury Inn & Suites East Drury Inn & Suites North EconoLodge Downtown Embassy Suites Downtown Embassy Suites East Fairfield Inn & Suites Airport

Home2 Suites by Hilton East Home2 Suites by Hilton NuLu Homewood Suites by Hilton Downtown Hotel Distil Hyatt House East Hyatt Regency

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TriLink is a premium supplier of high quality chainsaw bars, chains, sprockets, and accessories. Retail-ready packaging is designed with easy-to-understand sizing, making TriLink products a perfect chainsaw parts solution for retailers or distributors. Stop by booth #9074 to learn more!

Visit the Stens BOOTH #9074 or winthisbeast.com to enter


AD The Stens name you know and trust is back at EquipExpo with a brand new look and an unforgettable Expo experience! Visit booth 9074 to see game-changing products from the Stens family of brands, and to enter to win a custom Polaris General!




KEC at a Glance

GATE 4 (Easily accessed via Crittenden Drive)

Things to know and where to go.


GATE 3 (Easily accessed via Crittenden Drive)

GATE 2 (Easily accessed via Crittenden Drive)


7. SOUTH WING LOBBY A AND B Echo Means Business Social Media Lounge Press Center Baggage & Coat Check Show Office / Business Center Wheelchair Rental First Aid

11. NORTH WING EXHIBIT HALL Equip Expo Indoor Exhibits Drone Zone HNA Indoor Exhibits



12. HARDSCAPE HOUSE HNA Outdoor Exhibits

4. NORTH WING LOBBY Equip Expo Registration HNA Registration

HNA Installer Championships Hardscape Demos 13. OUTDOOR DEMO YARD Equip Expo Outdoor Exhibits UTV Test Track

8. SOUTH WING LOBBY C Equip Expo Retail Store Equip Expo Coffee House Dealer Lounge

5. EVENT CENTER Opening Keynote

Closing Keynote & Breakfast Influencer LIVE ENERGIZE

14. FREEDOM HALL Food Trucks Buffet

9. SOUTH WING EXHIBIT HALL Equip Expo Indoor Exhibits OEM Supplier Pavilion Snow & Ice Pavilion 10. EAST HALL MEETING ROOMS HNA Conference Workshops HNA Dealer Education

6. EDUCATION CENTER Equip Expo Workshops Dealer Resource Center EETC Training Dealer Workshops

Lucky’s Mutt Madness Tree Care Demonstrations

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GATE 6 (Easily accessed via Preston Highway)

3 2















MAIN GATE (Easily accessed via Crittenden Drive)

GETTING HERE 1. A ll roads lead to Expo. Attendees can use any of the gates shown to enter the KEC. Look for exits off the interstate for Crittenden Drive, which will get you to several entrance options. Gate 6 can be easily accessed via Preston Highway. 2. Free parking. Thanks to our sponsor TYM North America, parking at the Kentucky Exposition Center is free for all Equip Expo attendees. No need to stop at the entrance gates—just drive on in.

3. N ew front door. Registration and badge pickup for both Equip Exposition and Hardscape North America has shifted to the North Wing Lobby, which sits in the middle of the facility. 4. B etter Uber/Lyft pickup. We’ve worked with rideshare and taxi companies in Louisville to have all pick-ups and drop-offs at the KEC in a new, improved location. This entrance on the back side of the building gives you access to the Skywalk, which takes you over the North Wing and drops you right into the registration lobby, steps from the show floor.

Admission to the Equip Exposition show floor and Outdoor Demo Yard is open to adults and children ages 12 and up. Attendees ages 16 and older with a valid driver’s license are eligible to operate equipment in the Outdoor Demo Yard. Wear safety equipment, ask exhibitors for safety and operating instructions, and use caution at all times in the demonstration area.


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