Center for Global Business Launches Longhorn Global BizNet
C harles and Eleanor Garrett began selling and market- ing their company’s first line of metal detectors in 1964. Today, Garret Metal Detectors remains a world leader in metal detection technology, with exports accounting for more than half of its sales. Now, after the passing of her husband in 2015, Eleanor is keeping the Garland, Texas-based company focused on quality and service. “The Garrett name has come to stand for more than metal detection; it is a philosophy for unparalleled cus- tomer satisfaction,” she says. “We learned over the years that there is no price advantage program, special product feature or other promotional advantage that can replace a satisfied customer.” Those satisfied customers include companies in the secu- rity, military, and sports/hobby sectors. In fact, Garrett Metal Detectors is a leading supplier of walk-through, hand-held and ground search metal detection products, and training for security and law enforcement worldwide. From the Olympic Games to international airports, Garrett’s commercial products are available in more than 120 countries. G et ready for the Longhorn Global BizNet, a new international business education tool launched by the Center for Global Business (CGB) at the McCombs School of Business at the University of Texas in Austin. The new online tool is part of an effort by the CCB, part of the national Centers for International Business Education & Re- search, to expand its mission of promoting international business education to individuals and businesses outside the traditional confines of academia.The Longhorn Global BizNet (LGBN) is designed to draw on the expertise of a wider group, including alumni and business leaders engaged in international business. The LGBN digital media platform and blog site launched in “beta”mode in December. It will link together different groups in a new educational universe.The LGBN will include students with interests in international business study and jobs, educators and researchers who want to connect with business profession- als, and alumni interested in information about global com- merce in Texas and beyond. The goal of the new platform is to create an informational hub where participants can access the center’s educational resources, learn about new ideas from business educators and other thought leaders, and contribute their own insights.
The LGBN, which will be fully functional by Spring 2017, will be anchored by a Facebook group that will connect par- ticipants and enable them to share what is happening in their worlds. The new platform also will feature multiple blog posts each week, videos, podcasts, interviews, business reports, polls, curated news stories, and other educational programming.The LGBN also will connect users via Twitter and LinkedIn. More information about participating in the Longhorn Global BizNet program is available online at http://sites.utexas.edu/longhornglobalbiznet/ Aerial view of the University of Texas – Austin.
T E X A S S U C C E S S S T O R Y
Garrett Metal Detectors Secures Success in Markets Worldwide
Garrett’s Recon Pro countermine detectors are also used worldwide to help countries with the removal of landmines and other unexplod- ed ordinance that pose a danger to civilians and the environment. In the sports/hobby market, Garrett’s all-terrain metal detec- tors are popular with treasure hunters worldwide. The compa- ny’s proprietary technology works for hunting coins, relics, caches, jewelry, and even gold nuggets. “As Garrett moves forward in the 21st century,” says Eleanor Garrett, “our mission is to con- tinue the tradition of building and exporting great sport and security detectors for many generations to come.”
More than 1,200 Garrett Metal Detectors products were utilized to help protect patrons at the 2015 Pan Am Games in Toronto.
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2017 Texas Export Guide
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