to Easy Street, but the best stories never are.
als. We are a renter nation. Mostly because people don’t have enough money for down payments but also because of choice. Young people don’t want to commit to 30-year mortgages even if they’re qualified, and Boomers don’t want to commit to one place,” Cardone said. “Real estate is so good to my fam- ily, knowing I’m taking care of them with indestructible investments is rewarding.” But multifamily is not the only asset class he pursues. He said he is look- ing hard at retail and office because he believes there is opportunity.
“Where there is so much bad news, there has to be opportunity. Plus, people will still need to go to doctors’ offices! And, you can’t buy everything on Amazon!” he said. Before becoming successful in sales and investing in real estate, Cardone tried his hand at many entry-level gigs, all of which ended with the door closing behind him. Not unlike many young people trying to find their way, Cardone was lost and unhappy with himself. That mindset became a mirror, reflecting negatively on every aspect of his life. Cardone’s story is not a straight line
GROWINGTOWARD 10X Cardone was fired from his first five jobs. From fast food and retail to a refinery, he not only struggled to keep employment, he struggled to keep clean. Cardone had a drug problem and a reputation for being trouble. As a twenty-something, he had turned himself into a terrible example. One of five children, Cardone lost his father when he was ten. Hav-
DOWHAT GRANT CARDONE SAYS AND WHAT HE DOES. HERE ARE THREE TIPS CARDONE REPEATEDLY TELLS HIS STUDENTS AND HIS AUDIENCE:
1
Learn how to sell—how to sell yourself and your products.
2 3
Don’t spend earned income. Only spend passive income.
Go big or go bigger. Don’t go home! There’s nothing there.
Photo credit: Johnny the Camera Guy
20 | think realty magazine :: october 2020
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