TR_October_2020

FUNDAMENTALS

MARKETING

3Ways to Diversify Your Marketing

HOW TO BUILD A WINNING STRATEGY TO BUILD YOUR REI BUSINESS

by Shawn Tiberio

t’s common for real estate investment businesses to start

algorithm to say it was spam. This kicked off a three-week effort to prove otherwise to Facebook. In the meantime, anything that had our website link, calendar link, or even mentioned anything about our com- pany would not be posted. It simply was deleted by Facebook as soon as we hit that post button. Thankfully, Facebook was not our only means of marketing. We have a diversified marketing approach that allowed us to move forward without worry. Not to mention, when you diversify your marketing efforts, you will be less prone to panic if Insta- gram changes its algorithm or Face- book decides to change its policy.

I

So how can we as real estate inves- tors diversify our marketing strategy?

out using only one or two marketing channels, particularly social media (namely, Facebook). While it is free to post there, and the ability to share outside informa- tion to say “Hey, we are here to help” is easy, relying on one or two chan- nels of marketing can be dangerous. Not diversifying your strategy can leave your business in an uncomfort- able spot if anything goes wrong. For instance, Facebook deleted one of our accounts shortly after we start- ed gaining traction on the platform. Why? Simply put, one of our posts had something that triggered their

NO. 1 FOCUS ONYOUR EMAIL LIST Email marketing is the best way to build relationships and turn those lukewarm leads into loyal raving fans of your business. According to the Harvard Business Review, working professionals check their email an average of 15 times per day, or every 37 minutes. Since anyone who joins your email list must have had some interest in your business when they signed up, we know this is a warm lead. Periodically popping up as a

28 | think realty magazine :: october 2020

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