name in their inbox guarantees that they will remember that you exist, even when they don’t open the email. Use emails to share engaging content and special deals with your leads. Email marketing is a great me- dium to connect your highly engaged audience with first access to exciting new services you offer and even gift- ing ideas for every holiday. Providing tips for how they can sell their home quickly, or the major updates new home buyers are looking for, is a great way to showcase your knowl- edge and continue to position your company as the expert in the area. When it comes to growing your email list, you need to be strategic. Gone are the days of asking people outright to sign up for your newslet- ter. Instead, offer individuals some- thing of value in exchange for their email, such as a useful checklist or workbook, or a special report that will help in their decision- making process. Once you get them on board, engage them with relevant, valuable content. It can be tempting to send out “WE BUY HOUSES - GET A CASH OFFER TODAY” but keep those emails to a minimum. Instead, put yourself in the customer’s shoes: Why will they want to open your email, and what about it will make them want to open the next one? Your goal is to get subscribers who do want to hear from you, and then delight them with content that gets them excited. NO. 2 OWNYOUR CONTENTON YOURWEBSITE If you have been focused on Face- book marketing for a while, you have probably produced a number of posts there. That content is yours. You did the work to make it, and now it is time to repurpose it to bulk up your website.
Consider taking posts that you have shared on social media and reconfig - uring them as articles on a blog on your website. This way, regardless of what happens to external plat- forms like Facebook, your own site will continue to be the main hub for everything that your business wants to share. The long-term benefit of creating original content on your site is that it will improve your Google search ranking, making it easier for potential buyers and sellers to find you when they start hunting for what they’re looking for online. Since real estate investment companies will have a hard time ranking highly for broad search terms like “we buy houses,” your best strategy is to create content based on specific ideas and tailored for a specific audience. Think about your company’s specialties, whether pre-foreclosure or short sale, maybe you focus on vacant landlord rentals. When your content is specific, not only will you show up higher in search results, but anyone who finds you when searching that topic will likely be motivated to stick around on your site since it’s highly relevant to them. NO. 3 BUILDALONG-TERM STRATEGYFORORGANIC TRAFFIC Referral traffic (both from social media and Google ads) is great, but you are limiting yourself if you aren’t going after organic search traffic. Building a robust content strategy is a longer-term plan that typically won’t deliver immediate sales. But, as the amount of relevant, quality content on your site increases, so will your organic search rankings. This will, over time, provide you with a steady stream of incoming traffic from potential sellers and buyers who
are searching for answers to their questions when it comes to their real estate needs. Begin creating content that answers the common questions and assists your ideal client in their research. As you add more marketing chan- nels to your strategy, think about how they can feed one another, working together to convert leads into deals. Having a central point for collect- ing and reporting will make all the difference. Many seasoned real estate investors layer on numerous market- ing channels but fail to connect all the data. As you create valuable pieces of content and your organic traf- fic increases, you can serve more people. The more content you create, the more assets you have to share on social media, boosting referral traffic and potentially earning you more backlinks as people share your content. By having a diversified and stra - tegic marketing approach, you are giving your potential leads the oppor- tunity to get to know you, understand how you can help them, and ultimate- ly build trust that you know what you are doing. With the changing economic climate, real estate investors have a great opportunity. The question is, will your prospects know that you are an option for them? •
Shawn Tiberio is a Marine Corps veteran, serving 10 years of honorable service in the United States Marine Corps. With multiple deployments over
the years and extensive training as an Ironman distance triathlete, entrepreneurship and mindset has become a must for Shawn. He is co-owner of Top Results Consulting, where he helps businesses and entrepreneurs grow and succeed. Check out his free master class and learn exactly how to target the correct prospects for your business at topresultsconsulting.com.
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