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creative community, both regionally and internationally, as well as an agent of positive change in design across the region - enabling fruitful and strategic leads from one touchpoint to another. How does the local design scene merge tradition and contemporary? Part of looking forward to what is ahead and innovative solutions to current topics in the creative fields is also looking back to what worked and didn’t work, and how solutions came about traditionally – we see a lot of merges between the two, and also with heritage and context playing a big role, in projects, materials and general creative inspiration in the work of the new generation of creatives. I also think that more than ever, we see a necessity for depth in the stories, craft and research in new products and solutions, both from those creating and those sourcing. The evolution of design within Dubai has been thoughtfully refined through the lens of our fair. Downtown Design offers a dialogue to the Middle East’s creative ground through connection, relevance, and quality. Now in its 10 th edition, Downtown Design proves to be a catalyst for growth in the creative community, both regionally and internationally, as well as an agent of positive change in design across the region - enabling fruitful and strategic leads from one touchpoint to another.
Are there any new design trends this year? I am always reluctant to talk about trends in a broad aspect, as it really depends on what we are linking it to; we see strong parallels drawn to nature, tradition and an uplifting approach to telling creative stories that point to the most pressing issues that our community, industry and planet all face. In the fair, we have a strong thread of bringing the outdoor in and a human aspect throughout the fair, with emphasis on specific angles surrounding of the sea, the earth, and the skies throughout some of the highlight features this year. What do you consider as a measurement of success for Dubai Design Week? Every year, Dubai Design Week strives to put a strong programme, that is engaging for visitors of all ages and that has impact in the creative scene as well as those not specific to the design industry, while continuing to act as a platform for the creative community. Connectivity and opportunity are at the heart of everything we do. Downtown Design is a bridge between exhibitor and visitor, international and regional, design professional and brands or studios. Brought to life by quality works, the fair provides a gateway to the region through contemporary design.
[T-B] Downtown Design 2019. Veuve Clicquot Lounge at Downtown Design 2022. Images courtesy of Dubai Design Week
Visitors at Dubai Design Week. Image courtesy of Dubai Design Week
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The Shape of Light, Shuster + Moseley at Dubai Design Week 2021. Image courtesy of Dubai Design Week
A visitor at Downtown Design. Image courtesy of Dubai Design Week
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