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“It was above all a personal odyssey, structured by political events, wars, artistic movements and fashions, as well as private factors,” explains Nicolas Bos, President and CEO of Van Cleef & Arpels. “A true ideal of intellectual, cultural and social education, the Grand Tour promised practical studies in art and literature. The experience was punctuated by the exploration of the emblematic sights of the visited countries, whether relics of a glorious past or modern reflections on their contemporary importance.” Inspired by this and in an attempt to reinterpret this journey of initiation that left its mark on the artistic and cultural landscape of Europe, Van Cleef & Arpels see this latest collection as an opportunity to reassert their attachment to the arts, and to demonstrate that a great voyage is a work of art in itself. “The collection is multi-dimensional,” says Bos. “It blends the traditions of jewellery and decorative arts – such objects were brought back as souvenirs from the Grand Tour – with the idea of once again discovering and mixing periods and cultures. For that, we followed the trail of our predecessors and chose cities that were renown stops historically. We took inspiration from antique jewellery – Roman, Etruscan, Medieval or Renaissance – marrying it with our own heritage, style and craftsmanship. The result is like a colourful sketchbook that invites to dive into destinations and gemstones.”
Caspar David Friedrich, The Wanderer above the Sea of Fog, c. 1817, Hamburg, Kunstmuseum. © BPK, Berlin, dist. RMN-Grand Palais / Elke Walford
Lancelot-Théodore Turpin de Crissé, View of Florence, Ponte Vecchio, 1812. Rueil-Malmaison, castles of Malmaison and Bois-Préau.© Photo Josse / La Collection
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F or more than a century, Van Cleef & Arpels has defined itself by breaking boundaries, pushing the edges of creativity to simultaneously forge new ideas and to stay at the cutting edge of luxury and jewellery design. Today, more than one hundred years after the jewellery house was founded, Van Cleef & Arpels has launched Le Grand Tour - a collection that is made up of 70 beautiful pieces, all inspired by landmarks across Europe. The collection is named after a tradition in Western culture where young aristocrats would travel through Europe to experience its cultural wonders. It began in England in the 16 th century and was called Le Grand Tour because it represented a circular journey that would take its travellers back to its starting point after usually two or three years traversing the continent. It was often seen as a final touch to academic education, where young people [usually men] would be able to “forge their character, broaden their minds, and ensure their entry into society”. Whilst the tour differed from person to person, it was always said to include two compulsory destinations: Paris and the primary Italian cities. The Swiss Alps and Baden-Baden in southwest Germany were also popular spots.
Dea eterna clip. © Van Cleef & Arpels - Inès Dieleman
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