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gave a science-based analysis to the relaxing experience of travelling in a Bentley, as a driver or a passenger. Through your science-informed design for the Azure range, how did you design not only for the senses of vision, hearing, touch and smell, but also for the position of our bodies, gravity and acceleration, temperature and the body’s internal sensation? Complex algorithms have been developed in collaboration with a chiropractor who deals with clients who experience discomfort on long car journeys. Working with specialists Comfort Motion Global [CMG], Bentley has developed a scientific, pneumatic postural adjustment system. CMG has been working in the field of fatigue prevention for several years, conducting medical-based research trials that highlight the benefits of changes in posture for comfort and well-being. How are you celebrating the 20 th anniversary of the Continental GT this year? To celebrate 20 years of the Continental GT, Bentley is hosting a four-month programme of unique models, drives and events that kicked off at the Shanghai Auto Show with the debut of a
Mike Sayer, Head of Product Communications and Bentley Heritage Collection. Image courtesy of Bentley Motors
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Q&A with Mike Sayer, Head of Product Communications and Bentley Heritage Collection
Describe the new Azure range and how it prioritises comfort and well-being. What are some of the special features? Why was a range emphasising serenity and wellness needed? The Azure range is a curated selection of features designed to enhance the well-being and comfort of the vehicle’s occupants, making every journey a relaxing experience regardless of distance through technology and craftsmanship. For example, the Bentayga EWB Azure features the Airline Seat Specification, the world’s first auto climate sensing and advanced postural adjustment system. The Azure is designed to combat the stresses of the modern world, providing a relaxing and re-energising environment through features, materials and multisensory and science-informed design that reduces driver fatigue. How and why did the Bentley teamwork hand in hand with well-being experts and neuroscientists on the Azure range, and what did you learn from them? We learnt that the two most crucial influences for on-board relaxation are ride comfort and NVH – Noise, Vibration and Harshness. This was key to the “well-being behind the wheel” concept that the Azure features. Considering everything from light and the patterns we see around us to the impact of in-car posture and the importance of thermal comfort, specialist research paired with Bentley’s own measurements
Continental GT S showcases several bespoke Mulliner features. © Bentley Motors
We learnt that the two most crucial influences for on-board relaxation are ride comfort and NVH – Noise, Vibration and Harshness. This was key to the “well-being behind the wheel” concept that the Azure features.
The special GT S for Shanghai is complemented by black chrome and black 22” 10-spoke sports wheels but with a splash of colour provided by red brake calipers. © Bentley Motors
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