Moments that Matter: Interactive Experience

WHAT MAKES A MOMENT MATTER Personalized and Powered by

communication 1 71%

benefits usage 2 67%

expect personalized

believe AI can help

find benefits confusing 3 62%

choose the same plan 4 89%

in benefits 5 60%

not fully engaged

1 Ameritas, 2023 Employee Benefits Study 2 MMB Tech: AI Readiness report 3 2023-2024 Workforces Report 4 Marsh McLennan 2024 Employee Health and Benefits Trends report 5 The value of getting personalization right–or wrong–is multiplying | McKinsey

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