Take an immersive journey through real employee moments—where personal context fuels personalized guidance, nudges spark action, and benefits engagement is activated when it matters most.
INTERACTIVE EXPERIENCE
Take an immersive journey through real employee moments—where personal context fuels personalized guidance, nudges spark action, and benefits engagement is activated when it matters most.
Talia, 25
Kayla, 32
Juan, 46
Planning for a family. Thinking about money. And about next steps.
Work. Kids. Health. Everything. Too many decisions. Not enough time. Wants to make the right call without a second-guessing spiral.
New job. New benefits. Engaged. One dog. A lot of tabs open. Still trying to figure out what any of this actually means.
Wondering which benefits matter now—and which will matter later.
WHAT MAKES A MOMENT MATTER Personalized and Powered by
communication 1 71%
benefits usage 2 67%
expect personalized
believe AI can help
find benefits confusing 3 62%
choose the same plan 4 89%
in benefits 5 60%
not fully engaged
1 Ameritas, 2023 Employee Benefits Study 2 MMB Tech: AI Readiness report 3 2023-2024 Workforces Report 4 Marsh McLennan 2024 Employee Health and Benefits Trends report 5 The value of getting personalization right–or wrong–is multiplying | McKinsey
CONTEXT IS THE CATALYST Preferences. Priorities. Real life.
Talia, 25 New hire. First real benefits experience. What’s shaping her decisions • Unsure where to start • Budget conscious • No claims in history What the system already knows • Eligibility/demographics
• Available plans What Talia adds • Interests: Pet care, savvy shopping, sleep • Conditions: Anxiety Why it matters Decisions made now set habits that stick. Guidance meets her where she is—and where she’s heading.
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CONTEXT IS THE CATALYST Preferences. Priorities. Real life.
Kayla, 32 Midcareer. Planning for what’s next. What’s shaping her decisions • Planning for a family • Managing asthma • Wants financial clarity What the system already knows • Asthma related claims • Fast plan usage What Kayla adds • Interests: Family planning, financial planning • Conditions: Asthma Why it matters Kayla doesn’t need more benefits. She needs help choosing the right ones for the life she’s building.
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CONTEXT IS THE CATALYST Preferences. Priorities. Real life.
Juan, 46 Experienced employee. Full plate. What’s shaping his decisions • Parent of three • Caregiving responsibilities
• Managing multiple health concerns What the system already knows • Ongoing claims • Recurring care patterns • Out-of-pocket costs What Juan adds
• Interests: Retirement, neurodiversity support for parents • Conditions: Musculoskeletal disorders, high blood pressure Why it matters
For Juan, confusion isn’t an inconvenience. It’s missed care and missed opportunities.
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INTERESTS
CONDITIONS
COLLEGE SAVINGS
CHILDCARE
ASTHMA
CANCER
COMMUTER BENEFITS
FAMILY PLANNING
CARDIOVASCULAR DISEASE
COPD
FINANCIAL PLANNING NEURODIVERSITY SUPPORT FOR PARENTS
FITNESS
EXPECTING A BABY
DIABETES
RETIREMENT NUTRITION
HIGH BLOOD PRESSURE
KIDNEY DISEASE
PET CARE
SENIOR CARE
SAVVY SHOPPING
MENTAL HEALTH CONDITIONS
MUSCULOSKELETAL DISORDERS
STUDENT LOANS SMOKING CESSATION
SLEEP
PRE-DIABETES
... AND MORE
STRESS MANAGEMENT
PERSONALIZED GUIDANCE From Options to Answers
Talia, 25 Marketing Coordinator New hire . No history to lean on. Plan choices everywhere No clear answers.
How Emma ™ Helped Guidance reflected that she’s healthy today without locking her into the wrong choice tomorrow. What Made It Personal No claims history, plus what she shared about sleep and anxiety.
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PERSONALIZED GUIDANCE From Options to Answers
Kayla, 32 Senior Project Manager Planning for a family means choosing ahead of need—not just for now.
How Emma ™ Helped Recommendations factored in asthma care and the life changes she’s preparing for. What Made It Personal Claims history and what she shared about family and finances.
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PERSONALIZED GUIDANCE From Options to Answers
Juan, 46 Warehouse Supervisor Full plate. Ongoing back pain. No margin for surprises.
How Emma ™ Helped Guidance accounted for continued care and real out-of-pocket exposure. What Made It Personal Claims patterns, recurring care needs, and the priorities he shared.
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MOMENT OF FRICTION Benefits Start with Questions
I’m getting married next year. How does that affect my benefits?
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MOMENT OF FRICTION Benefits Start with Questions
Does my plan include fertility benefits?
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MOMENT OF FRICTION Benefits Start with Questions
What’s the name of the rheumatologist I visited last year?
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TIMING IS EVERYTHING Talia Turning Awareness into Action Personalization Engine Data • New hire, no claims history • Interests: Pet care, savvy shopping, sleep • Condition: Anxiety • Wellbeing programs & preventive care benefits available
The right support reached Talia when she was ready to act—and it may have saved her life.
Talia receives a reminder about a sleep and stress support program available through her benefits.
She clicks to learn more but doesn’t enroll.
A follow-up reminder arrives later, when she’s more likely to act.
Talia enrolls in the sleep program.
Talia receives a reminder to schedule her annual physical.
She schedules the annual physical.
During the visit, her doctor notices an unusual mole and recommends a follow-up.
Talia gets it checked. A biopsy confirms early melanoma.
Treatment is simple—and successful.
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TIMING IS EVERYTHING Kayla Acting Before the Window Closes Personalization Engine Data • Claims data present • Interests: Family planning, financial planning • Condition: Asthma • Voluntary financial coaching & fertility benefits available
Kayla connected with financial resources and family-building support when it mattered most.
Kayla receives a reminder about a financial coaching program available through her benefits.
She clicks to learn what the program includes.
Kayla registers for financial coaching.
Kayla receives a reminder about family-building support and fertility benefits available to her.
She clicks to review what’s covered and how to use it.
Kayla enrolls in fertility benefits.
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TIMING IS EVERYTHING Juan Interrupting the Default Path Personalization Engine Data • Claims data present • Interests: Retirement, neurodiversity support for parents • Condition: MSK disorders, high blood pressure • MSK support programs, second-opinion benefits & family support resources available
Juan found resources for his family and support before surgery became the only option.
Juan receives a reminder about autism and neurodiversity support resources available for parents.
He clicks to explore support options for his child and family.
Juan accesses autism support resources.
Juan receives a reminder about MSK support programs available through his benefits.
He clicks to learn how the program could help manage his chronic back pain.
Juan enrolls in the MSK program.
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BETTER DECISIONS. BETTER OUTCOMES. Personalized guidance doesn’t just feel better. It performs better.
3X
lift in closed care gaps, year one 10% $1M+
increase in care plan completions
in annual savings
Employees
75% reduction in enrollment session time
Talia
Employees like Talia are 44% more likely to complete preventive care on time, helping catch issues earlier when treatment is simpler and less disruptive.
Employers see 31% fewer new-hire benefits questions when guidance and outreach are personalized from day one.
Employers
300+ personalized recommendations
15% Gaps in Care Conversions
29.7% Annual Physical Conversion Rate
78% find recommendations helpful
Average 4.7:1 ROI annually
78% high claimant users engage
Kayla Employees like Kayla are 2.1x more likely to use family-planning and financial wellbeing support before a major life event, reducing stress and helping them prepare with more confidence.
Employers see 22% higher utilization of underused voluntary benefits when outreach is aligned to life stage and likely needs.
61 estimated cases of Colorectal Cancer prevented: $13,211,101 estimated savings
$4,478,000 reported savings from gaps in care closures
Juan
Statistics reflect bswift Book of Business data. Only Evive ™ users are included in estimated cost savings calculation. Evive book of business values used to provide estimates of screening and procedure costs and savings. Client specific data reflects CY 2025 platform activity. Conversion occurs when a member completes a gap in care within 90 days of viewing an Evive targeted reminder. Persona statistics are for illustrative purposes only. Sources: 1 Evive BoB Data 2 Global Biopharmaceutical Company 3 Major nonprofit voluntary health organization 4 Leading industrial manufacturer 5 Global Medical Technology Company 6 Major U.S. Health Insurer 7 Global Food Technology Company 8 Global Telecommunications Service Provider
Employees like Juan are 39% more likely to choose conservative treatment before surgery, helping them avoid unnecessary procedures and recover with less disruption to daily life.
Employers can see an 18% reduction in high-cost MSK claims risk when employees are steered to targeted support at the right time.
THAT’S THE POWER OF PERSONALIZATION The right nudge at the right time.
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