Moments that Matter: Interactive Experience

TIMING IS EVERYTHING Kayla Acting Before the Window Closes Personalization Engine Data • Claims data present • Interests: Family planning, financial planning • Condition: Asthma • Voluntary financial coaching & fertility benefits available

Kayla connected with financial resources and family-building support when it mattered most.

Kayla receives a reminder about a financial coaching program available through her benefits.

She clicks to learn what the program includes.

Kayla registers for financial coaching.

Kayla receives a reminder about family-building support and fertility benefits available to her.

She clicks to review what’s covered and how to use it.

Kayla enrolls in fertility benefits.

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