CONTEXT IS THE CATALYST Preferences. Priorities. Real life.
Juan, 46 Experienced employee. Full plate. What’s shaping his decisions • Parent of three • Caregiving responsibilities
• Managing multiple health concerns What the system already knows • Ongoing claims • Recurring care patterns • Out-of-pocket costs What Juan adds
• Interests: Retirement, neurodiversity support for parents • Conditions: Musculoskeletal disorders, high blood pressure Why it matters
For Juan, confusion isn’t an inconvenience. It’s missed care and missed opportunities.
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