Merlino & Gonzalez - March 2020

394 Manor Road Staten Island, NY 10314

PRST STD US POSTAGE PAID BOISE, ID PERMIT 411

www.linkedin.com/company/the-law-firm-of-merlino-and-gonzalez www.facebook.com/MerlinoGonzalez

718-698-2200 | realestateplanninglaw.com WE KEEP YOU ON THE RIGHT PATH

INSIDE THIS ISSUE

Meet Litigator Edward Finkelstein The Evolution of St. Patrick’s Day

March Madness Fun for the Whole Family 10 Questions to Ask Before Buying a Home Green Velvet Cheesecake Bars Celebrating National Mom and Pop Business Owners Day

GIVING BACK TO LOCAL COMPANIES On National Mom and Pop Business Owners Day

March 29 is National Mom and Pop Business Owners Day, which is huge for small businesses everywhere. Mom and Pop businesses are the backbone of the U.S. economy;

In addition to the economic boost, products from small businesses are usually higher quality, which makes them a better value for your dollar. Take this day to shop for birthday and holiday gifts for your loved ones that will bring them great joy and last a lifetime. GET SOCIAL AND SPREAD THE WORD! While small businesses utilize every form of marketing available, social media is essential for their success and growth. After shopping at your favorite Mom and Pop business, share that experience on your social media! When you write a post on Facebook or take a picture for Instagram, be sure to tag the business and use relevant hashtags so your friends, family, and everyone else in your community can shop there too. Writing reviews on Google Reviews and Yelp helps establish validity for the company. When another potential customer looks for reviews, they know they’re getting quality products and services from a well- established pillar of the community. The local businesses that are active on social media may post deals and sales for that day only, so keep your eyes peeled and be sure to follow all your favorite businesses!

Small Business Trends reports that Mom and Pop businesses account for 64% of gross domestic product (GDP) and generate 78% of all new jobs. Furthermore, no matter what turns the economy takes, small-business owners are less likely to lay off their employees than big corporations. Mom and Pop businesses support all communities, and you can support them by celebrating this unofficial holiday! GIVE YOUR LOCAL ECONOMY A BOOST! Shopping locally has a massive impact on your community. Local businesses return three times the amount of money to the local economy than larger corporations do. With that big of a return on investment, your community can support even more small businesses that generate a wealth of jobs and keep the cycle going.

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