Crest Ink - Volume 31 - Number 03

2019 March Madness Charity Competition When you think of March, you most likely think of basketball. It’s hard to avoid the onslaught of brackets; even people who don’t typically follow the sport get drawn into the fun of picking teams and following their journey through the tournament. The Crest Foods twist on March Madness is a little bit different. We put our money where our mouth is…just not at the sportsbooks in Las Vegas! Here’s how it works: We randomly assigned 64 customer teams to a slot on the bracket, and on Selection Sunday they learned which NCAA team to cheer for throughout the competition. For each final four team, Crest Foods made a monetary donation to the customer’s charity of choice in their honor. The top team earned a $1,500 dona- tion, second place got $1,000 and third and fourth each received $500. We also drew a wild card winner from the remaining teams for a $500 donation. But that’s not all! To kick off the competition, every member of a customer team received an email with a gift code, allowing them to make a $10 donation to a help fund public school project of their choice. Codes have been used to provide earthquake simulation STEM kits, flexible seating options and basic needs like facial tissues and hand sanitizer.

St. Jude Children’s Research Hospital h t t p s : / / w w w . s t j u d e . o r g / St. Jude Children’s Research Hos- pital is committed to the research and treatment of pediatric cata- strophic diseases. No child is denied treatment based on race, religion or a family’s ability to pay. Families never receive a bill from St. Jude. $6,550 was donated to the charities and public school projects that mean the most to our customers this year!

BreastCancerFoundationof theOzarks h t t p s : / / w w w . b c f o . o r g / BCFO provides direct financial as- sistance to patients in treatment for breast cancer, free screening mam- mograms to the uninsured and underinsured and emotional sup- port for patients and survivors.

Sarcoma Foundation of America ht tps : //www. curesarcoma .org/ SFA advocates for sarcoma pa- tients while funding grants for sarcoma research and increasing public awareness of the disease.

United Way of King County h t t p s : / / w w w . u w k c . o r g / UWKC supports a wide variety of programming and nonprofit organi- zations to help people in need in the Seattle area, including helping stu- dents graduate, fighting homelessness and breaking the cycle of poverty.

American Society h t t p s : / / w w w. c a n c e r . o r g / ACS helps fund and conduct cancer research, provides a network of sup- port for cancer patients and helps educate about cancer and prevention. Cancer

20 Crest Ink July, August & September 2019

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