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fairs and building relationships with local universities and colleges to find new hires? Employees are also a great referral for other employees, so make sure to involve them in recruiting efforts. Invest throughout all levels of education, because we need more talent to enter and remain in our industry. Many students (and their parents for that matter) simply aren’t aware of the opportunities in our industry. Education and promotion are key! Along with recruiting comes retention. Make sure you are keeping your employees happy and engaged. Invest in your employees through training, education, and involvement. Employees have great ideas about firm growth and strategy, so make sure to ask them. They will share this with you if they know you’re receptive to new ideas. Gathering employee feedback is equally important. Learning what makes your employees tick is instrumental in retention. A ping pong table in the breakroom is great, but it takes a lot more than that to ensure employee satisfaction. Perhaps you’ve heard this famous quote about planting a tree: “The best time to plant a tree was 30 years ago, and the second best time to plant a tree is now.” Well, that’s no different than investing in your company! Now is better than never – start today. Lindsay Young, MBA, FSMPS, CPSM is a marketing services advisor with Zweig Group and president and founder of nu marketing. She can be reached at lyoung@zweiggroup.com.
LINDSAY YOUNG, from page 3
■ Update your website content. This is going to be one of the first places that prospective clients come to learn more about your firm. Make sure the content is consistent with your brand and message. Introduce your employees and highlight their history with your firm. Make sure to update your portfolio with recent successful projects (including high-quality photos, a basic description of the work completed and testimonials from the clients). ■ Invest in client relationships. Whether through face-to- face interactions or just picking up the phone, you need to make sure your clients know they are appreciated, listened to, and respected. posting on your social media profile(s) is so important. Do a regular employee spotlight, show photos of current and completed projects, give a “behind the scenes” look at your office or jobsite, share any awards or accolades you’ve received, highlight any community projects your firm has been involved with – the possibilities are endless! ■ Gather client feedback for letters of recommendation. These can be used on marketing collateral (website, social media, brochures, etc.). Don’t underestimate the power of word-of-mouth and testimonials! ■ Increase your social media presence. Consistently Now, let’s talk about recruiting. This will continue to be at the forefront for many in the industry. Are you attending career
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THE ZWEIG LETTER MARCH 4, 2024, ISSUE 1527
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