| GLOBAL DAIRY PLATFORM
KEY ACHIEVEMENTS 2020 |
ENGAGEMENT WITH THE UNITED NATIONS GDP engages with the UN, its agencies and Country Missions to ensure that the dairy sector is represented during important discussions related to climate change, economic development, food security, nutrition, agriculture and more.
Environmental Sustainability Communications | This work program features a global team of marketers and communicators with commercial dairy companies and dairy associations who have been working to translate evidence that dairy is part of the solution to limit climate change. Together, they developed a message map for the sector to utilize when discussing dairy’s role with regards to the environment, health, communities and animal care. In December, the team issued an update to the map that included new messaging with regards to immunity, resilient and equitable food systems, the short-lived nature of methane, and how improved animal health may decrease GHG emissions. FOOTNOTES 1 Fulgoni VL, Keast DR, & Drewnowski A. Development and validation of the Nutrient-Rich Food Index: a tool to measure nutritional quality of foods. J Nutr 2009; 139: 1549-1554 2 Drouin-Chartier, JP, Brassard, D, Tessier-Grenier, M. et al., Systematic review of the association between dairy product consumption and risk of cardiovascular-related clinical outcomes. Adv Nutr, 7(6), November 2016, 1026-1040 3 Kongerslev-Thorning T, Raben A, Tholstrup T et al., Milk and dairy products: good or bad for human health? An assessment of the totality of scientific evidence, Food Nutr Res, 2016; 60 10.3402/fnr.v60.32527 4 Food and Agriculture Organization, Global Dairy Platform and IFCN Dairy Research Network, 2020. Dairy’s Impat on Reducing Global Hunger. 5 Drewnowski A and The Ecosystem Inception Team. The Chicago Con- sensus on Sustainable Food Systems Science. Front. Nutr.2017; 4:74. doi: 10.3389/fnut.2017.00074. 6 Alvarez-Leon E, Roman-Vinas B & Serra-Majem L. Dairy products and health: a review of the epidemiological evidence. Br J Nutr 2006; 96(1): S94-S99 7 FAO 2009 The state of food and agriculture: Livestock in the Balance. Rome: FAO 8 Kabunga N. Improved Dairy Cows in Uganda - Pathways to Poverty Alleviation and Improved Child Nutrition. IFPRI Discussion Paper 01328, 2014. 9 Food and Agriculture Organization, Global Dairy Platform and IFCN Dairy Research Network, 2018. Dairy Development’s Impact on Poverty Reduction. Chicago, Illinois, USA. Licence: CC BY-NCSA 3.0 IGO 10 Omore A, Cheng’ole Mulindo J et al. Employment generation through smallscale dairy marketing and processing. Experiences from Kenya, Bangladesh and Ghana. 2004; FAO Animal Production and Health Paper 158, FAO, Rome. 11 Food and Agriculture Organization: The State of Food and Agriculture, Moving Forward on Food Loss and Waste Reduction, 2019. ADDITIONAL REFERENCES • Nestle water use improvements: http://www.nestle.com/asset-library/ Documents/Library/Documents/Environmental_Sustainability/Wa- ter-Management-Report-Mar2007-EN.pdf • Saputo water management case studies: http://saputo.com/en/ our-promise/case-studies/water • Unilever’s commitment to water: https://www.unilever.com/sustain- able-living/reducing-environmental-impact/water-use/ • The “UK Dairy Roadmap” provides information on 10 Years of Environ- mental Commitment in that country: https://www.dairyuk.org/publica- tions/the-dairy-roadmap/ • Dairy Farmers of Canada on-farm program called ‘proAction’: https:// www.dairyfarmers.ca/proaction#animal-care • The Fonterra global approach to animal care: https://www.fonterra. com/nz/en/what-we-stand-for/environment/animal-welfare.html • The Dutch Dairy Association (NZO) has extensive material on the ani- mal care topic: https://www.nzo.nl/en/sustainability/animal-welfare/ and https://www.duurzamezuivelketen.nl/ • FrieslandCampina’s approach on animal welfare: https://www.friesland- campina.com/en/sustainability/now-and-for-generations-to-come/ animal-welfare/ • Animal care research information: https://www.cdn.ca/document. php?id=422 • Arla Foods global commitment to animal care: https://www.arla.com/ company/sustainable-dairy-farming/#animals-1 • The global dairy sector supports the OIE (World Organisation for Animal Health) Terrestrial Animal Health Code: https://www.oie.int/en/stan- dard-setting/terrestrial-code/ • The animal care component of the United States FARM program: https://nationaldairyfarm.com/dairy-farm-standards/animal-care/ • The On The Way To Planet Proof program: https://planetproof-interna- tional.eu/527/home.html • The Latest US Sustainability Report can be viewed for relevant back- ground information and additional links to valuable GHG references. • Social media platforms can be utilized in a number of ways to provide motivating and emotion-based communications which transform the basic message contained in rational statements from technical docu- ments and research papers. An example from the Dutch Dairy Associa- tion NZO: https://www.youtube.com/watch?v=Y31dMiHwOag • The emission intensity of the dairy sector outputs has dropped between 2005 and 2015 by 11%, according to analysis from the Food and Agriculture Organization (FAO) of the United Nations: https://dairy- sustainabilityframework.org/wp-content/uploads/2019/02/Global- Dairy-and-GHG-Emissions-Factsheet-English.pdf . See the full FAO/GDP publication Climate Change and the Global Dairy Sector: http://www. fao.org/publications/card/en/c/CA2929EN • How nutrition and sustainable food systems are inextricably linked: https://dairygood.org/content/2018/how-nutrition-and-sustain- able-food-systems-are-inextricably-linked • CFS High Level Panel of Experts (HLPE) Report #12: www.fao.org/ fileadmin/user_upload/hlpe/hlpe_documents/HLPE_S_and_R/ HLPE_2017_Nutrition-and-food-systems_S_R-EN.pdf • FrieslandCampina and other dairy companies recognize the role of a farm family and the importance of biodiversity enhancement: https:// www.frieslandcampina.com/en/sustainability/now-and-for-genera- tions-to-come/ • US farmers take a long view on the future benefits of sustainable food systems: https://dairygood.org/content/2019/how-these-dairy-farm- ers-take-a-long-view-on-sustainability • The relationship between animals and the land is important to farmers: https://www.frieslandcampina.com/en/sustainability/sustainabili- ty-in-practice/pasture-grazing-cows-in-meadows/ • Environmental Sustainability Communications for biodiversity and responsible farming at Arla: https://www.arla.com/sustainability/ our-climate-ambition/
DAIRY’S ROLE IN A RESPONSIBLE AND SUSTAINABLE FOOD SYSTEM MESSAGE MAP
Please use these messages as a guide when discussing dairy’s role with regards to the Environment, Health, Animals and Communities. Feel free to customize to your brand voice and geography.
View Message Map
Dairy Search Project | No matter where you are or what language you speak, search engines like Google remain a primary way for customers and stakeholders to learn more about dairy. Each month, Google receives an average of 167 billion searches, with the first page capturing approximately 92 percent of the traffic. This makes it critical for the sector to work together to capture the top positions in popular search engines to positively tell dairy’s story. Over the past two years, GDP has worked with several dairy companies and industry organizations across the world to pilot strategies to improve search engine optimization. These pilots have proven successful and show that the sector can influence search rankings no matter what level of investment, big or small. A guide was created using English language examples (the dominant search language globally) to help the dairy sector improve search results. The guide includes: • An overview of search engine optimization and how it works • Case studies of countries and organizations that have piloted successful programs to improve rankings • Suggested steps to help focus on improving rankings specifically for dairy’s role in climate and sustainability A survey conducted by GDP found that the dairy sector is increasingly embracing and investing in search as an important marketing communications tool.
Dairy Search Engine Optimization Activation Guide
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