COVER STORY
LEVERAGING INFLUENCE
Six Strategies for Leveraging Your Industry Influence HARNESSING THE POWER OF YOUR INFLUENCE DRIVES GROWTH AND FOSTERS
INNOVATION, BOTH NECESSARY ELEMENTS FOR ACHIEVING LONG-TERM SUCCESS—FOR YOURSELF AND FOR THE REAL ESTATE INDUSTRY.
By Jim Tannehill
s the leader of your business, you hold a pivotal role. Your
ability to influence. Building a strong reputation starts with demonstrating integrity, transparency, and consis- tency in your business practices. By establishing yourself as a trusted and respected leader, you gain credibility and earn the trust of industry peers, partners, and stake- holders. Remember, your reputation precedes you, and it can serve as a powerful tool in shaping the indus- try’s perception of your company. 2. ACTIVELY PARTICIPATE IN INDUSTRY ASSOCIATIONS Industry associations provide a platform for collaboration, knowl- edge sharing, and networking. Actively participating in these
associations positions you as an industry expert and thought leader. When you engage with peers and industry stakeholders, you have the opportunity to exchange ideas, discuss emerging trends, and contribute to industrywide initiatives. Sharing your insights and experiences not only elevates your personal brand but also gives you the ability to influence industry standards, policies, and practices. 3. DEMONSTRATE THOUGHT LEADERSHIP THROUGH CONTENT CREATION In today’s digital age, content is king. Creating and sharing valuable content positions you as a thought
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decisions and actions not only shape the direction of your company but also have the potential to influence the real estate industry. Understanding and harnessing the power of your influence is essential for driving growth, fostering innovation, and achieving long-term success. Let’s explore six strategies for leveraging industry influ - ence effectively. 1. BUILD A STRONG REPUTATION You are the face of your company. Your reputation carries weight and can significantly impact your
22 | think realty magazine :: july – august 2023
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