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to contribute to the creation of a favorable business environment, champion industry-friendly legisla- tion, and shape the future of the real estate industry. You possess the power to influence the real estate industry in mean- ingful ways. By building a strong reputation, actively participating in industry associations, embracing thought leadership, fostering technological innovation, forming collaborative partnerships, and advocating for favorable policies, you can shape industry standards, drive change, and position your company as a leading influencer. Remember, with great power comes great responsibility, so use your influence wisely and ethically to propel the in- dustry forward and create a positive impact that lasts for generations.•

leader within the industry. By writing articles, publishing white papers, hosting webinars, or being a guest on industry podcasts, you can showcase your expertise and shape industry narratives. Thought leaders drive conversations, influence industry perspectives, and establish your com- pany as an authority in the real estate space. Remember to leverage various platforms and mediums to maximize the reach and impact of your content. 4. EMBRACE TECHNOLOGICAL INNOVATION Innovation shapes industries and propels them forward. It is essential for you, as a business leader, to embrace technological advancements and leverage them to your advantage. By staying ahead of the curve and adopting cutting-edge solutions, you position your company as an innovator and influencer. Embracing emerging technologies such as artificial intelli - gence, machine learning, blockchain, and virtual reality can revolutionize the way you do business and impact the industry as a whole. Actively pro- moting and implementing innovative solutions gives you a competitive edge and allows you to influence industry practices and set new standards.

5. FORM COLLABORATIVE PARTNERSHIPS AND STRATEGIC ALLIANCES Strategic partnerships are key to driving industrywide change. Collaborating with other influential players in the real estate sector can amplify your influence and enable collective efforts toward common goals. Forming alliances with complementary businesses, industry leaders, and technology providers allows you to leverage each other’s strengths, share resources, and influence industrywide transforma - tion. By working together, you have the power to drive innovation, shape industry regulations, and advocate for positive change. 6. SHAPE ADVOCACY AND INFLUENCE POLICY As a business leader, you are in a unique position to influence policies and regulations that impact the real estate industry. By actively partici- pating in government and regulatory affairs, you can advocate for policies that align with your company’s vision and goals. Engaging with lawmakers, industry associations, and policy influencers allows you

Jim Tannehill has been an entrepreneur for more than 10 years. He is Empire Certified, Trainual Certified and an expert in LucidCharts. A business coach,

Tannehill has consulted with more than 100 com- panies in many different industries and verticals. As chief operating officer of Empire Operating Systems, Jim oversees the complete operating picture for the company and ensures that all Empire clients are moving forward in the Five Phases of Business.

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