The Word of Life - Local Church Ministries Visuals
LOCAL CHURCH MINISTRIES SPECIFIC VISUAL ASSETS
Logo:
Typography:
In addition to approved brand typography, Local Church Ministries adds: HELVETICA BOLD ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Sub-Brand Promise:
Grow Your Faith
HELVETICA CONDENSED LIGHT ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Color:
Local Church Ministries promotion should use the approved Primary Brand Color palette unless the composition is tied to a specific Local Church Ministries brand (example: Super Bowl Event) that has its own color palette. In which case, that color palette should be used.
If the composition is tied to a specific Local Church Ministries brand (example: Super Bowl Event) that has its own approved typefaces, they should be respected and used.
Word of Life Brand Guidelines
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