Word of Life Brand Guidelines

The Word of Life - Local Church Ministries Visuals

LOCAL CHURCH MINISTRIES SPECIFIC VISUAL ASSETS

Logo:

Typography:

In addition to approved brand typography, Local Church Ministries adds: HELVETICA BOLD ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Sub-Brand Promise:

Grow Your Faith

HELVETICA CONDENSED LIGHT ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Color:

Local Church Ministries promotion should use the approved Primary Brand Color palette unless the composition is tied to a specific Local Church Ministries brand (example: Super Bowl Event) that has its own color palette. In which case, that color palette should be used.

If the composition is tied to a specific Local Church Ministries brand (example: Super Bowl Event) that has its own approved typefaces, they should be respected and used.

Word of Life Brand Guidelines

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