Word of Life Brand Guidelines

The Word of Life - Local Church Ministries Visuals

LOCAL CHURCH MINISTRIES VISUAL CONCEPT

Characteristics of the Local Church Ministries Visual Brand are as follows:

A combination of irregularly sized rectangular cells contain combinations of textures, full color “Local Church Ministries-specific” photos, text applied over solid color and headline applied over texture.

The logo should also be displayed over the solid color area where the body copy is displayed.

Textures and photography can swap out with other textures and photography as it relates to the message of the promotion/communication.

As a general rule: Photos that, in a dominant fashion, throw off the overall feel of the approved brand color palette (neutrals, blues and yellows) should be “colorized” using one of the approved colors. Certainly, with the Corporate Brand Visuals, (or promoting “International Missions” as a whole) the “colorized” photos would use the approved Primary Brand Colors.

Word of Life Brand Guidelines

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