YOUR CIPP | 15
“The results show strong satisfaction, clear recognition of value and high levels of advocacy”
the importance of trusted, expert-led support across the pay professions and demonstrates the continued confidence members place in the Advisory team. We’re in an increasingly complex and fast-moving regulatory environment and access to authoritative guidance remains a defining element of our membership. Over the past year, we’ve continued to evolve how members access Advisory support, recognising the growing value members place on a mix of direct guidance and flexible self-service resources. Alongside traditional contact channels, the Advisory Service has expanded FAQ- led material on our website, attended events such as PayLive and the Annual Conference and Exhibition (ACE) and posted weekly content on LinkedIn, designed to deliver practical, accessible insight, in real-time. We’ve also started to integrate Advisory messaging more clearly into member onboarding journeys, campaigns and digital communications, helping to ensure members understand the full breadth of support available throughout their membership. This directly supports our ‘lifelong learning’ pillar by widening access to education and development, ensuring information reaches members in accessible and timely ways, while continuing to deliver the high-quality support the Advisory Service is known for. Clear membership value Encouragingly, the survey confirms that membership value is both recognised and well understood. Awareness of most benefits and services now exceeds 94%, demonstrating the strength and visibility of membership. Almost all core benefits are considered important, with average scores of four or above out of five. Alongside the Advisory Service, Government representation via our policy and research team remains one of the most valued benefits, highlighting the importance of advocacy and professional voice. Practical resources also play a key role, with over half of members relying on the Payroll Reference Book and tax card. And with 58% of respondents prioritising legislative training, discounted access to CIPP training further strengthens membership value by supporting compliance and ongoing development. The findings also highlight an opportunity to increase awareness among Affiliate members, helping them maximise
benefits as they progress through the membership grades. Strong advocacy The survey recorded a strong Net Promoter Score or ‘NPS’ of 55, consistent with previous years. Promoters consistently highlight the value they receive through knowledge, guidance, training and professional credibility as reasons they would recommend CIPP membership. Among passives (those recommending the CIPP at 7 or 8 out of 10), many of the same strengths are recognised, with cost acting more as a moderating factor than a barrier to overall value. In short, members and the wider profession clearly recognise and advocate for the value of CIPP’s policy work. Learning that reflects real life Learning continues to sit at the heart of the CIPP experience as part of our ‘lifelong learning’ pillar. While only a quarter of respondents had studied a CIPP-approved qualification in the past two years, those who did all confirmed they apply their learning in their day-to-day roles, reinforcing the practical relevance and quality of our education offering. Among those who hadn’t studied recently, barriers were largely practical, such as time and already being qualified. Beyond formal qualifications, the continued growth of flexible learning is clear. Payroll QuickLearn (PQL) plays an increasingly important role for pay professionals who are time-restricted but eager to remain compliant and up to speed. Demand for future topics such as holiday pay calculations, pensions and automatic enrolment, benefits in kind and statutory payments aligns closely with the challenges respondents identify in their roles. Events also remain a vital part of professional development. Three quarters of respondents felt the current events calendar meets their needs, with webinars now the preferred format for most, underlining the importance of accessibility and convenience. Looking ahead Looking forward, the survey highlights
strong interest in new services. Two thirds of members expressed interest in a CIPP mentoring platform, with enthusiasm particularly high among early and mid-career professionals. Varying levels of interest by age and career stage reinforce the importance of flexibility and choice in how future initiatives are designed. Professional magazine also continues to be highly valued, with almost nine in ten readers saying it helps them in their role. Feedback points to ongoing demand for legislative updates, benefits, global payroll and practical application, reinforcing its role as a trusted professional resource. Moving forward The 2026 survey paints a positive and constructive picture. Satisfaction remains high, advocacy is strong and our core benefits are clearly valued. At the same time, the findings provide clear direction for the future. As we move forward, we’ll continue to build on what members value most: trusted expertise, professional advocacy and practical, relevant support and learning. Improving how we communicate the full breadth of membership benefits, particularly to newer and Affiliate members, will also remain a priority. Accessibility will continue to shape our thinking. Exploring flexible pricing structures, payment options and digital delivery will help ensure cost doesn’t become a barrier to learning, while maintaining the quality and credibility members and industry expect. Most importantly, we’ll continue to listen and encourage member feedback throughout the year. But the annual survey remains central to how we learn, reflect and act. Thank you to everyone who took part. Your insight helps to shape our direction, and together, we’ll continue to strengthen and champion the profession.
Sarah Winnett MCIM ACIPP
CIPP Marketing Manager
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