One of the most important aspects of online marketing today is having plenty of online reviews. However, you should choose wisely the services you wish to use for your patients to post reviews. While you may provide exceptional services, poor online reviews by a minority of unhappy patients can taint your image. Make sure there is a physical process in your office to ask for reviews and testimonials from patients. Use reputation management software to control negative reviews, and make it easy to leave reviews right through your website across Google, Yelp and Facebook. Facebook and Yelp – Facebook is a great patient review tool and simple to use with reputation management software. It can be convenient for patients to rate you on Facebook. Yelp is also an important review site, however, the downside to Yelp is that you cannot manage bad reviews. If someone posts negative comments, it is up there for all to see and you cannot take it down or edit. STEP 7 Build Your Online Reputation
Google My Business – By setting up and updating your account regularly, you make it easy for people to post reviews on your Google + page. This also attaches itself in the search feed on Google, which makes it extremely powerful in having more people click on your website. To have patients leave a review, one of the simplest ways is for them to look you up on Google Maps, then leave a review.
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