Ultimate PT Marketing Checklist
PHYSICIAN AND REFERRAL SOURCE DEVELOPMENT
BRAND YOUR PRACTICE
Benefit: Physicians and patients view your services as professional and high-value
Benefit: Physicians willing and wanting to refer to your practice
� Physician referral newsletters � Physician letters and postcards � Leave behind materials for physician offices
� New patient packets � Referral systems � Powerful, mobile responsive website
� Business cards � Social media � Brochures
CURRENT PATIENT COMMITMENT & FRIEND/FAMILY REFERRALS Benefit: Patients committed to their treatment recommendations and referring others
ONLINE & COMMUNITY PR PRESENCE
Benefit: Being well known by the public and engaged online
� New patient packets � Print practice newsletter � Patient rack cards/brochures � Referral cards
� Powerful, mobile responsive website � Direct mail and digital newsletters � Blog articles � Strong social media engagement
RECRUITING AND GROWING YOUR PRACTICE Benefit: The ability to predict your growth and attract a portfolio of top quality candidates � Professional staff mailing list � Direct mail recruitment flyers & postcards � Website career page
CUSTOMER REACTIVATIONS & WORD-OF-MOUTH REFERRALS
Benefit: Past customers coming back for care or referring new customers
� Monthly practice newsletter � Social media engagement � Referral postcards or letters
Go online today to book a free webinar about PT marketing products www.practicepromotions.net
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