Ultimate PT Marketing Checklist
PHYSICIAN AND REFERRAL SOURCE DEVELOPMENT̝
BRAND YOUR PRACTICE̝
Benefit: Physicians and patients view your services as professional and high-value
Benefit: Physicians willing and wanting to refer to your practice
Physician referral newsletters̝ Physician letters and postcards̝ Leave behind materials for physician offices
New patient packets̝ Referral systems̝ Powerful, mobile responsive website̝
Business cards ̝ Social media̝ Brochures
CURRENT PATIENT COMMITMENT & FRIEND/FAMILY REFERRALS Benefit: Patients committed to their treatment recommendations and referring others̝
ONLINE & COMMUNITY PR PRESENCE
Benefit: Being well known by the public and engaged online̝
New patient packets̝ Print practice newsletter̝ Patient rack cards/brochures̝ Referral cards
Powerful, mobile responsive website̝ Direct mail and digital newsletters̝ Blog articles̝ Strong social media engagement
RECRUITING AND GROWING YOUR PRACTICE Benefit: The ability to predict your growth and attract a portfolio of top quality candidates̝ Professional staff mailing list̝ Direct mail recruitment flyers & postcards̝ Website career page
CUSTOMER REACTIVATIONS & WORD-OF-MOUTH REFERRALS
Benefit: Past customers coming back for care or referring new customers̝
Monthly practice newsletter̝ Social media engagement̝ Referral postcards or letters
Go online today to book a free webinar about PT marketing products www.practicepromotions.net
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