STEP 1 Create Value in Your Services
Are you tired of the daily fight against POPTS, hospital systems, and competitors jumping into your practice’s territory? The silver bullet that will put you in direct control of your professional and personal destiny, is knowing the science and art of marketing. Imagine, being able to control the volume of new patients into your practice, creating a raving fan base, and driving in tons of referred patients without having to buy lunches for the local doctors. Finally, YOU can be in control of your practice growth and income. I encourage you to jump into this book, read it front to back, then back to front, implement the strategies, and boom your business. In today’s healthcare environment, patients are expected to pay higher copays and deductibles. That means you have to know how to market and sell your services to compete. How you create the perceived value in your services, determines what patients will pay for, if you do it right.
The biggest barrier to getting more new patients... PEOPLE UNDERSTANDING HOW YOU CAN SOLVE THEIR PROBLEM
New patients seek experts! The professionalism of your marketing communicates your expertise, and determines just how well patients will pay for your services. The more efficient your practice becomes, the greater your profitability. Market well to keep your practice full of patients, and you will be very successful. Wise investment in your marketing, and good patient results are what keep the flood gates of new patients open.
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